Tesla’s Optimus robot plan hits major snag
May 27, 2026
Tesla CEO Elon Musk let investors know early on that 2026 would be an expensive year for the company.
Coming off of its first-ever decline in revenue and its second consecutive year of falling deliveries in 2025, 2026 was always going to be a pivotal year for the electric vehicle maker.
Musk already says Tesla (TSLA) is much more than a car company, so when the company raised its capital expenditure forecast to over $25 billion for mostly non-car-related development, most analysts didn’t blink (though some did).
A significant portion of that money is going to retooling the company’s car production capacity to make room for the production of 1 million Optimus humanoid robots annually.
While Musk has been extremely optimistic about Optimus, calling it perhaps “the most important product” in Tesla’s history, there seems to be one major problem with his grand vision for the future: not many people are looking to buy a $30,000 humanoid robot.
The capital the company plans to spend on transforming Model S and Model X manufacturing capacity into Optimus manufacturing capacity won’t have much return until there is consumer demand for the product.
“We are replacing the S and X line in Fremont with a million units per year line of Optimus. Because it is a completely new supply chain, there’s really nothing from the existing supply chains that exist in Optimus,” Musk said during the first quarter earnings call.
“Frankly, if we can halt production of a line, dismantle the entire production line, reinstall a completely new one, and get it up and running within four months, that would be an incredibly fast pace… This process will take at least several months. You then need to install new production lines, provide all necessary wiring and communication, and test the machines on them. This also takes several months,” Musk said.
But while the Model S and Model X have been sales laggards for years, Tesla doesn’t really have a plan to replace the revenue from the tens of thousands of vehicles it sold last year.
Tesla Optimus plans are missing one key piece: demand
Lack of demand led Tesla to mothball the Model X and Model S, but the company is betting billions that demand for humanoid robots will be there to replace them. But there is scant evidence for this train of thought.
“Tesla’s humanoid robots have hardly demonstrated any notable capabilities, but they’re supposed to cost tens of thousands of dollars each once they’re launched,” Zachary Shahan of CleanTechnica wrote recently.
Part of the issue is that Optimus robots are extremely expensive. The robot costs $10,000 to produce at Giga Texas, according to Tesla Car World, and could retail for between $20,000 and $30,000, according to StandardBots.
“Normal people can’t plop down $30,000 on a robot companion, and how many super-rich people are really going to benefit from one? And $30,000 is probably an overly optimistic price. Who is going to spend $30,000 or more on what is basically a toy?” Shahan said.
Shahan points out that, despite the billions now being spent on the project, Optimus won’t be for sale until the end of 2027 at the earliest.
“Maybe I’ve missed something on how this makes much more sense than keeping the Model S and Model X production lines running,” Shahan concluded.
Tesla’s auto business is its biggest money maker despite visions of a robotic future
Coming off a year where the company posted its first-ever annual revenue loss, 2026 was always going to be pivotal for Tesla. While CEO Elon Musk told investors that the company would focus on autonomy and humanoid robots this year, car sales account for 73% of Tesla’s revenue.
When combined with its leasing department, automotive accounts for 85%-87% of Tesla’s revenue.
Meanwhile, most of Elon Musk’s comments on its $25 billion capex plan (up from its previous guidance of $20 billion) focused on Optimus and autonomous driving.
However, Optimus sales are still 18 months away (best-case scenario), and Tesla’s overall Full Self-Driving (Supervised) adoption rate is climbing, but is still only about 14% with 1.28 million active subscribers.
More Tesla news
To bolster its biggest moneymaker, Tesla is raising the price of its popular Model Y in the U.S., Reuters reported. The Model Y premium all-wheel drive and Model Y premium rear-wheel drive had their prices increased by $1,000 each to $49,990 and $45,990, respectively. Tesla also raised the price of the Model Y Performance all-wheel drive by $500 to $57,990.
This is the second time in two years that Tesla has raised the price of the Model Y, following a $1,000 increase in 2024.
But Tesla’s pivot to non-car revenue also makes a ton of sense.
Auto sales already aren’t a high-margin business, and its automotive gross margin (excluding regulatory credits) actually dipped into the red for the first time in 2025, according to Reuters.
Related: Tesla makes necessary change fans are going to hate
This story was originally published by TheStreet on May 27, 2026, where it first appeared in the Technology section. Add TheStreet as a Preferred Source by clicking here.
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