‘The Apprentice’ Reality Series to Stream on Amazon
March 10, 2025
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Amazon’s Prime Video has begun streaming The Apprentice, the reality show that arguably helped propel Donald Trump toward the presidency.
The streamer will roll out seven seasons of the show — all of the non-celebrity versions featuring Trump — on Mondays beginning March 10. The Apprentice will be available to Prime Video subscribers in the United States only.
Amazon declined to comment on whether or how much the president is being paid in the streaming agreement for The Apprentice. Trump was an executive producer of the show, so it’s likely he will be compensated.
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Prime Video’s decision to stream The Apprentice comes after it paid a reported $40 million to license a documentary about Melania Trump. (The movie The Apprentice, which paints a less flattering portrait of Donald Trump’s rise, is available for rent or purchase on Prime Video, incidentally.)
The Apprentice, created by Mark Burnett, premiered on NBC in 2004 and was a breakout hit in its first season, averaging more than 20 million viewers and ranking in the top 10 for the 2003-04 season. The next two installments remained top-20 shows, but subsequent seasons slid down the rankings. The final non-celebrity edition in 2010 averaged 4.7 million viewers.
The series is now part of Amazon MGM Studios’ MGM Alternative, which acquired Burnett’s company in 2014.
“The Apprentice is one of the best shows that I ever produced. The charismatic onscreen presence of President Donald J. Trump made it a bona fide hit,” Burnett said in a statement. “Now, thanks to Prime Video, a whole new audience will experience a new season every Monday.”
Trump added in his own statement, “I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us.”
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