Some follow-ups are worth the wait — think blockbuster sequels, extended editions or the rare TV reboot that actually delivers. And in the world of online shopping, few return events generate more buzz than this one: Amazon Prime Day is officially back. But Amazon Prime Day 2025 is far from a rerun. It’s more like a director’s cut, with deals across more than 35 categories, including electronics, kitchen, beauty and apparel. And this year’s sale will run twice as long as usual: It officially kicked off today (Tuesday, July 8) and runs through Friday, July 11. That’s a full 96 hours of deals.

That’s plenty of time to shop, you say. But keep in mind that deals will come and go throughout the event, and the very best bargains tend to sell out. Our advice? Scoop up the ones that catch your eye while you can. If you’re feeling a little overwhelmed, that’s understandable — there are thousands of deals to weed through, and not all of them are worth your time. That’s what our team of shopping editors is here for; we spend all of our waking hours hunting down the realdeals — not the ones with inflated original pricing or those products boasting the same “50% off” for the better part of a year. So here, we’re bringing you the only Prime Day deals worth adding to your cart.

Trending Amazon Prime Day deals

Best Amazon Prime Day deals: Rare sales

Best Amazon Prime Day deals: Tech

Best Amazon Prime Day deals: Style

Best Amazon Prime Day deals: Beauty

Best Amazon Prime Day deals: Home

Best Amazon Prime Day deals: Kitchen

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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