In the world of online shopping, few return events generate more buzz than this one: Amazon Prime Day, packed with deals across 35 categories. And this year’s sale will run twice as long as usual: It officially kicked off today (Tuesday, July 8) and runs through Friday, July 11. That’s a full 96 hours of deals. That’s plenty of time to shop, you say. But keep in mind that deals will come and go throughout the event, and the very best bargains tend to sell out. Our advice? Scoop up the ones that catch your eye while you can. Now, if you’re feeling a little overwhelmed, that’s understandable — there are thousands of deals to weed through, and not all of them are worth your time. That’s what our team of shopping editors is here for; we spend all of our waking hours hunting down the realdeals, not the ones with inflated original pricing or those products boasting the same “50% off” for the better part of a year. With that in mind, here are the Amazon Prime deals we recommend adding to your cart.

Trending Amazon Prime Day deals

Best Prime Day deals: Rare tech sales

Best Prime Day deals: Rare sales

Best Amazon Prime Day deals: Style

Best Amazon Prime Day deals: Beauty

Best Amazon Prime Day deals: Home

Best Amazon Prime Day deals: Kitchen

When does Prime Day end?

As mentioned, Amazon’s giving us a generous four-day shopping window this year (the event usually just runs for two). Of course, all good things must come to an end, and for Prime Day, that means things will wrap up on Friday, July 11 (11:59 p.m. PDT). The good news is, you still have time to score lots of savings — but if you want to take advantage of the very best deals, don’t wait until the last second. There’s no telling how long each discount will last…

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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