Late last month, I shared that Meta Horizon would be getting a new immersive horror experience courtesy of the Blumhouse Horrorverse. On Thursday, the new experience officially arrived featuring iconic villains from franchises that include “M3GAN,” “The Purge,” “Wolf Man,” “The Black Phone,” and more.

The Blumhouse Horrorverse is a new world you can visit starting today in Meta Horizon on Meta Quest. Like stepping into a horror movie, this social space lets you experience a frightening new world created by the Brazilian Emmy Award-winning studio ARVORE and Monks.

Enter the world, and you’ll first find yourself in a spine-chilling forest to explore. Here, you can meet other horror fans and experience your favorite Blumhouse stories like never before. The world offers rich and immersive social experiences, with many ways to connect, play, share, and express oneself within its frightening settings.

“I’m thrilled to bring Blumhouse Horrorverse to life in Meta Horizon,” said Sarah Malkin, Director of Reality Labs Entertainment Content at Meta. “This immersive experience lets horror fans interact with iconic Blumhouse movies and monsters. What excites me most is giving audiences more of what they love, and a platform to share their passion with others who feel the same way.”

Standing at the center of the forest is Blumhouse Horrorverse’s most chilling attraction: the Blumhouse. The eerie edifice contains several twisting rooms, haunting activities, and terrifying secrets. But enter at your peril, because while inside, you run the risk of being caught in Survival Lockdown, a game that’ll force you to find a way to survive and escape the house—or give you a chance to strike fear into the other Horizon players unlucky enough to have been caught inside with you.

Survival Lockdown pits players in the Blumhouse against one another. As many as seven players will be assigned the role of survivor, tasked with working together to search the house for keycards that can lift the lockdown. But one randomly chosen player will take on the role of the Villain, letting you play the role of Blumhouse’s most frightening characters, like Lady Liberty from “The Purge,” or M3GAN, the unhinged robot, or the ever-smiling Babyface of “Happy Death Day.” As the Villain, your job is to hunt down the survivors one by one and eliminate them before they can escape the Blumhouse.

Once the lockdown is lifted, one way or another, you can venture back outside the Blumhouse to participate in more creepy exploration and several activities. You can hone your skills for Purge Night at “The Purge” practice range, score points in the Black Phone Balloon Hunt, and unleash your inner beast in Wolf Man’s Greenhouse Battle.

“Blumhouse has always looked for new ways to bring fans closer to the stories they love. Horroverse is our most immersive experience yet—something that lets people step inside our worlds, connect with other horror fans, and even become the Villain. With Meta, we’re not just pushing boundaries—we’re building a space where you don’t just experience horror—you exist inside it,” said Karen Barragan, Blumhouse Chief Marketing Officer.

There’s even a screening area where you can catch exclusive Blumhouse content, like movie clips and trailers for upcoming films and TV shows.

Meta Horizon brings you into the world of Blumhouse in unique ways that aren’t possible anywhere else through the Meta Quest platform, allowing you to feel truly present and connected to other people and the digital world. On Quest, social experiences like Worlds such as Blumhouse Horrorverse let you spend time with friends and strangers, no matter where you are or what device you’re using. Horizon even lets you build your own virtual spaces in which you can invite others to join you.

The Blumhouse Horrorverse is available now in Meta Horizon, which is available for free on the Meta Horizon Store. The experience will also be available on the web at https://horizon.meta.com and via the Meta Horizon mobile app.