The distribution of cosmeceutical samples at large-scale dermatology conferences, such as the European Academy of Dermatology and Venereology (EADV) Congress, is a widely accepted practice. However, researchers recently noted the environmental implications of such practices. A study by Salimi and Tso highlights the significant waste generated by sample distribution, particularly due to the excessive use of single-use plastics and the indiscriminate disposal of promotional items.¹ Keperti and Trakatelli stated addressing these concerns requires a multifaceted approach involving conference organizers, delegates, and the cosmeceutical industry to implement sustainable practices that reduce waste while maintaining product accessibility.²

Environmental Concerns Related to Cosmeceutical Samples

Researchers noted one of the major concerns associated with the distribution of cosmeceutical samples is the reliance on non-recyclable single-use plastic packaging. These materials often find their way into landfills, where they contribute to long-term environmental degradation by releasing harmful chemicals and microplastics. Additionally, the overproduction and mass distribution of these samples often exceed the needs of conference attendees, leading to unnecessary waste. With thousands of delegates attending such events, the cumulative impact of discarded samples is significant, necessitating a shift towards more environmentally responsible practices.

Sustainable Solutions for Conferences

Salimi and Tso propose several practical solutions to mitigate the environmental impact of sample distribution at dermatology conferences. A key recommendation is for conference organizers to adopt a green policy that integrates sustainability into the event’s core agenda. This policy should include the implementation of dedicated recycling stations and collection boxes for reusable packaging to prevent recyclable materials from ending up in landfills. Such initiatives would encourage responsible disposal practices among attendees and foster a culture of environmental consciousness.

Additionally, delegates can play a crucial role by opting for sustainable choices, such as returning excess or unwanted samples or requesting product samples from local representatives rather than collecting them in bulk at the conference. Researchers stated the cosmeceutical industry should also support these efforts by welcoming the return of unused samples and participating in the “reduce, reuse, recycle” initiative. Unused samples could be redirected to local charities or communities in need, reducing unnecessary waste while serving a greater social good.

Digital Solutions for Sample Distribution

A major shift towards digital sampling methods could revolutionize the way cosmeceutical samples are distributed at conferences. Instead of physical samples, researchers suggested companies could utilize QR codes that allow delegates to request samples to be delivered to their homes. This approach minimizes bulk distribution and reduces the amount of waste generated at the event. Furthermore, digital sampling allows companies to gain valuable insights into consumer preferences, facilitating more targeted marketing strategies.

A similar digital transformation could be applied to promotional materials such as brochures and leaflets. Rather than printing and distributing vast quantities of paper-based informational materials, companies could use QR codes or mobile applications to provide attendees with product details. Given that many younger dermatologists are already accustomed to digital solutions, researchers statedthis approach aligns with modern technological trends and supports sustainability efforts.

The Role of Lifecycle Analysis in Sustainability Efforts

While much attention is given to waste disposal, it is essential to consider the entire lifecycle of cosmeceutical samples, from production to disposal. Lifecycle analysis (LCA) evaluates the environmental impact of a product at each stage, including the energy, water, and raw materials required for manufacturing. Conducting comprehensive LCAs on cosmeceutical samples can provide insights into the most environmentally impactful stages of production and help identify opportunities for sustainable improvements. This data-driven approach would allow companies to optimize resource use, reduce carbon emissions, and implement eco-friendly alternatives in packaging and production processes.

A Call to Action for a Greener Future

The growing awareness of environmental issues has made it clear that all stakeholders—conference organizers, industry representatives, and delegates—have a role to play in promoting sustainability within the dermatology field. Researchers stated implementing sustainable practices, such as digital sampling, responsible disposal methods, and lifecycle assessments, can significantly reduce the environmental footprint of conferences while maintaining the accessibility of cosmeceutical products.

As Albert Einstein famously stated, “We cannot solve our problems with the same thinking we used when we created them.” By embracing innovative and sustainable solutions, researchers stated the dermatology community can contribute meaningfully to environmental conservation and set a precedent for greener conferences in the future. The insights provided by Salimi and Tso serve as a valuable roadmap for transitioning towards more sustainable practices, ensuring that dermatology conferences align with global efforts to protect our planet.

References

1. Salimi M, Tso S. Reflection on the environmental sustainability of cosmeceutical samples received by delegates at the EADV Congress 2023. J EurAcad Dermatol Venereol. 2025;39(3):e232-e233. doi:10.1111/jdv.20205
2. Keperti M, Trakatelli M. Towards greener conferences: Addressing the sustainability of cosmeceutical samples. J EurAcad Dermatol Venereol. 2025;39(3):463-464. doi:10.1111/jdv.20545