The Estée Lauder Companies Makes Strategic Minority Investment in Mexican Luxury Fragrance
November 13, 2025
NEW YORK N.Y., November 13, 2025–The Estée Lauder Companies Inc. (NYSE: EL) today announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of the American continent. This investment marks the first time The Estée Lauder Companies has invested in a Latin American brand, underscoring the company’s commitment to championing local entrepreneurship and innovation.
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