Shopping for cannabis can be alienating because of security measures, store size or dispensary rules. Doobie Nights elevates that game. The five-year-old cannabis retailer is an “experiential dispensary” with a focus on hyper-local products and credits its success to knowledgeable and long-tenured budtenders and the variety and quality products available. “It’s designed so customers have an experience when they come in,” said Charlie Woods, one of four partner friends and Santa Rosa residents who own and operate the business. “It’s immersive and psychedelic. It’s like a show piece, so there’s a wow factor, and when our customers come in, they are transported to a different universe.” 

Doobie Nights, 3011 Santa Rosa Ave., Ste. A, Santa Rosa,
707-919-3222, DoobieNights.com