Game Awards/Amazon Prime

One of gaming’s most exciting yearly traditions is taking things up a notch this year as The Game Awards announces a new partnership with Amazon. Gaming’s biggest annual Award Show is set to air live worldwide for the first on Thursday, December 11, but it s getting few notable upgrades this year courtesy of Amazon Prime and Twitch. 

The Game Awards boss and host, Geoff Keighley, has now taken to official channels to announce some new details for The Game Awards 2025. We already knew it was coming December 11, 2025 live from the Peacock Theater in Los Angeles (it will run from 5 to 8 p.m. ET/8 to 11 p.m. PT) with all of the usual world premieres, game announcements, musical performances, and, of course, the awards I care very little about, but this year Amazon is getting involved in the production more than ever before. 

This year, for the first time, The Game Awards will live stream directly on Amazon Prime Video, alongside the usual Twitch and YouTube streams. And in another first, the Twitch stream will broadcast worldwide in 2K (1440p). 

I guess the more interesting part of today’s news is the Amazon partnership which will, according to a report from Variety, include a dedicated shop for Game Awards merch as well as timed “Prime-exclusive…deals across nominated games, new releases, hardware and more.” These deals will be revealed and dropped periodically throughout the run-time of the show by the sounds of it. 

Here’s what Geoff Keighley had to say about it:

The great news about this is that it’s additive and we still get to air everywhere we already air the show, and we’re adding Prime Video as a partner, which is really exciting for us…We’ve had lots of conversations with people over the years, and we’re like, there’s no way, there’s no world where we could ever really take the show off YouTube and Twitch — where it was born back in 2014.”

This partnership will otherwise not change anything about the show, or who wins, or which games get prime time slots during the event, according to Keighley, but we could get some interesting deals because of it? Maybe?

Either way, I’m really in it for the world premieres and game announcements, the rest is (mostly) just filler that pads out the 3 hour run time if you ask me. But hey, some folks are into it, and if that’s what it takes to get the goods, I’m into it too. The Game Awards have become the biggest end of year event in gaming and the actual reveals have been relatively substantial as of late – last year we saw Ninja Gaiden Ragebound, Thick as Thieves, The Witcher 4 World Premiere Trailer, the Elden Ring: Nightreign World Premiere Trailer, the Borderlands 4 World Premiere Trailer, the Project Century World Premiere Trailer, Mafia: The Old Country World Premiere Trailer, the Intergalactic: The Heretic Prophet Announcement Trailer, and, well…you get the point. It’s usually pretty exciting stuff.