The Most Popular October Prime Day Deals: Apple, Tarte and More Bestsellers Up to 47% Off
October 8, 2025
Prime Big Deal Days, an event created by Amazon, is back! For Prime members, the two-day sale kicked off yesterday, bringing some of the biggest discounts our team of sale-obsessed shopping editors has seen all year.
To spotlight some of our favorite finds, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with an array of the sale’s bestsellers. From a viral K-beauty skin care product to the latest wellness trends to get in on, we found a ton of deals you’re going to want to add to cart before they’re gone.
The Prime-exclusive perks extend beyond Prime Day, though. Starting today, Prime members have a chance to purchase tickets to see an early screening of “Wicked: For Good” on Nov. 17 in select theaters across the U.S. through Fandango — four days earlier than its theatrical release on Nov. 21.
A word to the wise: If there’s one thing we’ve learned from our years of covering Amazon’s major sales events, it’s that the most popular deals won’t stay in stock for long. So, without further ado, keep scrolling to shop the bestselling Prime deals we’ve seen so far.
Prime Day bestsellers seen on TODAY
If you’re anything like us, you might be guilty of losing or misplacing an earbud every now and then… which is why we’re taking advantage of the deal JBL is offering and picking up high quality Bluetooth earbuds while they’re under $50. These have up to 32 hours of play time between charges (with an additional 18 hours in the case), and they have an active noise-cancelling option. Brach says they make a great gift, too!
Remember Furby? The iconic toys are back and cuter than ever — and selling out fast! According to the brand, Furblets are mini Furby friends with their own unique musical personalities. Brach says the toys are a favorite of her toddler, vouching that they make great gifts for little ones or stocking stuffers.
Editor’s note: The Amazon Prime deal on the two-pack is selling fast, but we found more discounts on these Furby Furblets (plus even more on deal up to 60% off):
These K-beauty pore pads have been going viral, with more than 10 million sold worldwide, per the brand. Over 50% off right now, the pads claim to refine pores, control oil production and smooth texture.
“After cleansing, just sweep on the embossed side, then the silky side, and pat in any excess,” Brach instructs. “Follow with your moisturizer and get ready to see smoother skin within weeks!”
Fall is here, bringing drier air and skin. Exfoliate during your next “everything shower“ with this award-winning scrub, which is a staple for softer, smoother skin. We’re seeing select scents marked down for Prime Day, including:
- Tree Hut Pineapple Shea Sugar Scrub, $7.10 (was $11.99)
- Tree Hut Rainbow Sherbet Shea Sugar Scrub, $7.10 (was $11.99)
- Tree Hut Cotton Candy Shea Sugar Scrub,$7.10 (was $11.99)
October Prime Day is a great excuse to try out the latest wellness trends and start the season off on the right foot. Protein has been top-of-mind recently, and weighted vests are taking over our social media feeds as an easy add-on that builds muscle, burns calories and boosts metabolism.
“Start with a weighted vest under 10% of your body weight,” Brach recommends. “This one comes in ranges from six to 30 pounds… and since you’re probably not getting enough protein, bars like these are a great hack to up your intake and feel more full in between meals.” Multiple different flavors of the bars are currently on sale, including Cookies and Cream, Chocolate Peanut Butter, Chocolate Peanut Caramel and more.
Did you know that you’re supposed to replace your sheets every 18 to 24 months? If you’re due for an upgrade, these super soft microfiber ones come in more than 30 colors, have over 14,000 ratings on Amazon and are luxuriously silky to the touch. Then, to complete your bedding refresh, add this this deal on a down-alternative blanket, which the brand says is crafted with a stain-resistant material and is perfect for hot sleepers.
Prime Day deals Shop TODAY readers are shopping
We’re finding a ton of discounts on in-season fashion, and shoppers are stocking up accordingly. This cute ribbed pullover has a trendy oversized fit, a front zip feature and plenty of colors to choose from. It’s the perfect outer layer to throw on with jeans or leggings in the cooler months.
If you’re looking to finally upgrade to an electric toothbrush or want to replace your old one with a top-of-the-line model, here’s your chance. This Oral-B bestseller features a two-minute timer, pressure sensors to protect your gums and three cleaning modes to personalize your brushing.
Upgrade your outlets with these smart plugs. According to the brand, they are compatible with Apple Home, Alexa and Google Home.
The beauty deals have been top-notch this Prime Day, so now is the time to refresh your makeup bag. This Shop TODAY editor-loved mascara creates head-turning lash definition. The formula is designed to lengthen and volumize in just a few swipes.
When you want a sharper, bolder eye look, make sure you have this liner in your makeup bag. The water- and smudge-resistant pencil lines and defines in 11 shades and never needs sharpening, per the brand.
Use this whitening pen and toothpaste bundle to achieve a healthier and brighter smile. According to the brand, it’s easy to use and features a super-precise applicator.
From her own experience, Brach says you won’t get immediate results, but after about one week of continued use with the pen, she noticed a big improvement in the shade of her smile. The brand says each pen contains about 21 nightly uses, is enamel-safe and safe for sensitive teeth and gums.
Your hair is done, makeup is on and the dress has been buttoned up — then you realize that you forgot to freshen up your nails. With this polish, all you need is one coat and 60 seconds. Aka, a stress-free manicure.
Save 40% on this must-have gadget — a portable charger for your phone! It’s built with two ways to charge the power bank and can even charge up to four devices at once.
Another beauty brand we’ll never skip the chance to shop while it’s on sale is Color Wow. When a salon visit isn’t in the budget, this root cover-up features a masterful formula that can provide instant coverage that is resistant to water and sweat. It’s one of the most popular deals on hair products we’re seeing so far!
This Prime Day, get yourself a vacuum that can do it all, like this one from Black+Decker. It can be used on multiple surfaces to pick up everything from hair to dirt and debris. Plus, it has a compact design, making it easy to use and even easier to stow away.
Seal split ends, tame frizz and up that shine with this single serum. Use it on wet or dry hair to end up with the same results: a glossy, polished finish!
When you think you have a Wi-Fi dead spot in your home or office space, you might just need an extender to boost your coverage. Score this problem-solving device at 20% off!
This is your $10 sign to swap out that old (and potentially dangerously dull) can opener with this razor-sharp option from one of our favorite kitchen brands: KitchenAid. It’s made from high-quality stainless steel that makes it perfect fro everyday use.
You can count on this shampoo to offer the best clean no matter your hair type. No joke: color-treated, frizzy, thinning, dehydrated and every other kind of strand.
Of course, you have to combine the Color Security Shampoo with its conditioning partner! This formula is said to offer weightless hydration, help to detangle hair and boost shine.
With the holiday baking season around the corner, we don’t have time for small oven burns. These waterproof and slip-resistant mitts will protect your hands from hot spills and even hotter pans.
Having extra batteries on hand is always a good idea. You can grab this 48-pack for 41% off right now (and finally get your TV remote to function properly).
This deal on the household name brand will stop every shopper in their tracks. You can score four bottles of one of Dawn’s most powerful dish soap formulas for less than $12.
Champion is well known for its cozy and perfectly snug sweatpants, but we certainly didn’t expect such a steep discount on one of its most popular pairs! These flattering joggers are available in more than a dozen colors and sizes up to 4XL.
More bestsellers from Shop TODAY on deal
Given the title “best budget sunscreen” in one of our latest Ranked write-ups, this sheer formula offers a lightweight feel and water resistance for up to 80 minutes.
Protect your phone from winter snows and rainfall with these waterproof cases, which are built with triple-layer lockdown technology to keep your most expensive everyday tech safe from the elements.
When it comes to nail care, you don’t want to skip out on your cuticles. This one promises to nourish, strengthen and moisturize them with a non-oily and travel-friendly formula.
A few spritzes of this bestselling spray and you can ensure your blowout remains frizz-free and high in shine.
Each of these facial wipes is packed with a triple emollient blend and micellar technology that effectively work to dissolve makeup and capture impurities on the skin.
Shop TODAY contributor Chassie Post said she saw many skin benefits after using this body brush. “I started using this to exfoliate my dry skin and was happy to also see improvement in skin tone and a reduction in the appearance of cellulite and swelling.”
Whenever you find yourself in hot, humid climates — where mosquitoes thrive — make sure you have a few of these repellent bracelets on hand. The DEET-free accessories are one-size-fits-all and protect with non-irritating natural essential oils.
Just in time for holiday cooking season, these air fryer paper liners promise non-stick performance and easy clean-up.
One former contributing writer said this 2024 Shop TODAY Beauty Award winner was essential to completing her makeup look. “This beauty must-have is my go-to mascara since I know it won’t budge no matter how often I wipe my face, rub my eyes or take my sunglasses on and off,” she says.
Did you know that you should be cleaning your washing machine once a month? If you could use a hand keeping yours tidy, snag these easy-to-use washing machine cleaner tablets while they’re on sale and you’ll be set until spring.
Use this hair “reconstructing” treatment to prevent split ends, reduce breakage and nourish brittle ends.
Designed to provide 24-hour moisture, the Bioderma shower oil pulls double duty, since it’s like a cleanser and body oil in one. She vouches that it’s soothing and moisturizing for itchy and dry skin, foams up nicely and can even double as a shave oil.
This viral K-beauty face cream is packed with all the ingredients you need to achieve glowier, more hydrated skin.
Chapped lips are no match for these bestselling lip products. Add the sleeping mask to your bedside table for overnight hydration and keep the glowy balm in your purse for on-the-go moisture.
What if keeping your shower pristine was as simple as giving it a quick spray down and simply rinsing it off the next day? This longtime Shop TODAY favorite removes buildup and stains practically overnight. One writer put it head-to-head against other top-rated shower cleaners as part of our Ranked series and was thoroughly impressed with the results.
Use this conditioning formula to revive old leather and protect new luxuries. According to the brand, it works on everything from upholstery and saddles to shoes and purses.
“As someone with low night vision, I appreciate any extra lighting I can get,” says Brach. “You can use this to brighten up any areas that need a little extra light — under cabinets, in closets, dark laundry rooms, basements, kids’ rooms and more.”
You don’t need to spend hundreds on new tech or expensive speakers when you have this compact phone stand. It allows you to view your screen hands-free and can make your phone sound louder through the built-in microphone speakers.
In case you missed it, Tarte launched on Amazon earlier this year! For the brand’s first official Prime Big Deal Days, some of its bestsellers are a whopping 40%, like this popular concealer that comes in over 40 shades.
This tool can help you stay on top of your fitness and wellness goals. It features high-responsive sensors for more accurate measurements, has a user-friendly app and even tracks calories.
Pack one of these bestselling trackers into your luggage, wallet, backpack or other essentials you happen to regularly misplace. That way, you can find them with a single tap.
This editor-loved treatment is less than $25 right now! It’s designed to target hair loss with its moisturizing, exfoliating formula, and you can expect healthier hair after just one wash, the brand says.
Learn the genius cooking ways of TODAY guests’ past, who have made such an impact on the food world. It also features a number of yummy recipes for making easy and delicious meals.
With built-in cables and a wall plug, this small-but-mighty charger can power up to four devices at once.
Want to turn the clock back for a day? This quick fix is a firming formula that’s designed to provide instant results but also has long-term anti-aging benefits, per the brand.
Commerce writer Emma Stessman says she noticed an immediate difference after trying this pillow. “From the first night that I lay my head down on this pillow, I could immediately tell a difference in the level of comfort and support,” she says. “Instead of making my neck bend in odd ways (which would sometimes lead to morning kinks and discomfort), thanks to the hollow center, this pillow allowed me to lie comfortably on my side without putting my head at an odd angle.”
“I love keeping a pack of these Whitestrips in my bathroom for full treatments or touch-ups,” says associate writer Shannon Garlin. “The formula is powerful, and I find that just using one strip occasionally will brighten my teeth almost immediately.”
Garlin says this hair dryer was more powerful than expected. “There are three speeds, and the lowest speed is similar to a standard hair dryer, while the highest speed feels like a Category 5 hurricane,” she says. But in the end, it left her hair looking smooth and shiny.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach and Chassie Post.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
To find the best discounts for Prime Big Deal Days 2025, the Shop TODAY team combs through over 350,000 products expected to be on sale. We identify the best absolute best deals by identifying recommendations from previous expert reporting, award-winners, and editor-loved and tested products.
For this story, we also pulled the top 1,000 most-purchased Amazon products from all of our content this year, cross-referencing it with a list of embargoed deals. When choosing products, we also prioritize factors such as a shopping rating of over four stars and more than 1,000 verified customer ratings.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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