Breaking shopping news: Amazon announced its long-awaited Prime Day is returning for the tenth year this July. With “millions of deals” and more days than ever before, it’s starting to look like it’ll be the biggest Prime Day we’ve ever seen.

So, what can we expect from Amazon’s highly anticipated summer sale? From the official dates to the best deals to look out for, here’s everything we know so far.

What are the dates for Prime Day 2025?

Amazon has confirmed that Prime Day will be back Tuesday, July 8 through Friday, July 11, running for a total of four days in 2025. This is double the number of days Prime Day has officially spanned in recent years, with Prime Day 2024 being held over two days on Tuesday, July 16, and Wednesday, July 17.

What is Prime Day?

Prime Day is an exclusive sale event for Amazon Prime members, meaning you must be enrolled in a membership to participate. However, if you’re not, you can easily join at any time up until or during the event, and some may even qualify for a 30-day free trial.

During Prime Day, shoppers will have 96 hours to score savings across major categories such as beauty, tech, home, fashion and more. During previous Prime Day coverage, our editors saw top deals of over 65% off on bestselling products, from Apple AirPods Pro (at the lowest price ever, according to the Camelizer price tracker) to Alexa devices and bestselling beauty like Sunday Riley, Clinique and more.

While Prime Day is still a couple of weeks away, we combed through the site early to round up some stellar deals you can already shop. From Apple AirPods to summer fashion, you can score these bestsellers on sale right now.

Amazon deals to shop now

Whether you’re hitting a waterpark or planning an upcoming trip this summer, these waterproof waist pouches are the must-haves you didn’t know you were missing. With enough space inside to fit a passport, keys, cell phone and more, you never have to leave your valuables unattended and vulnerable on the beach again. Plus, the cases are transparent and touchscreen-friendly, so you can still use your phone (even in the splash zone!).

If you have plans to hit the pool or beach, these affordable and simple flip flops are water-friendly and have a non-slip grip, says the brand. They come in nine colors to match your favorite bikinis and cover-ups.

These trendy sunglasses have an oversized design and come in various shades to suit different tastes. Plus, the brand says they offer UVA and UVB protection.

These Shop TODAY award-winning compression socks come in a pack of three and come in tons of color options. The socks will help promote blood and oxygen flow for your legs on long flights and more activities, says the brand.

This speedy charger will keep your phone battery topped off on the go. It plugs right into your cigarette lighter and comes with retractable USB connectors so you don’t have to dig around for any fallen cords on the road.

This bestselling portable charger fits in the palm of your hand and is slim enough for a pocket. According to the brand, it can take your phone from zero to 76% in one hour, plus, it’s a Shop TODAY Travel Gear Awards winner.

These No.1 bestselling toner pads contain BHA and AHA’s to gently exfoliate the skin and minimize pores, says the brand.

Trying to stay cool amid record-setting heatwaves is no easy task, but these genius towels make it slightly easier. They come in a pack of four and are water-activated, staying chill for up to three hours. Just soak, wring out and snap the towel to cool off.

Now’s the time to stock up on beauty favorites, like this bronzer from the bestselling brand Laura Geller. According to the brand, it will provide a sun-kissed glow and can be used as an eyeshadow or brow filler, too.

Right now you can score the bestselling AirTag (and travel must-have) for 14% off. One editor picked it as her favorite personal tracker for her keys, wallet or other important products.

This editor-approved cold cap is designed to relieve tension, stress and head discomfort. It blocks out both light and sound with cooling compression, making it a smart buy for those who suffer from it.

Swap out your bedsheets this summer with this cooling and breathable sheet set, which is on sale for nearly 30% off. The set comes with two pillowcases, a top and a fitted sheet.

If you’re in the midst of a pre-summer cleanout and restocking, this 100% Turkish cotton towel set is 30% off and comes with two washcloths, two hand towels and two bath towels.

This 5-in-1 hair tool can create salon-worthy blowout, beach waves and tight curls, just to name a few! Grab it while it’s under $45.

Is it time to upgrade your old earbuds? Apple products rarely go on sale, but we spotted the AirPods 4 are discounted on Amazon right now.

Why trust Shop TODAY

The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best deals available on Amazon that fit our criteria such as high star ratings, credible reviews and our personal experiences with the brands or products.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.