The Zacks Analyst Blog Highlights Meta Platforms, Alphabet, Amazon and Snap
October 28, 2025
For Immediate Release
Chicago, IL – October 28, 2025 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Meta Platforms META, Alphabet GOOGL, Amazon AMZN and Snap SNAP.
Here are highlights from Monday’s Analyst Blog:
Will Higher Ad Revenues Aid Meta Platforms Stock in Q3 Earnings?
Meta Platforms’ third-quarter 2025 results, set to be reported on Oct. 29, are expected to reflect the benefits of higher advertising revenues.
The Zacks Consensus Estimate for Meta Platforms’ third-quarter advertising revenues is pegged at $48.5 billion, indicating growth of 21.6% year over year.
Meta Platforms’ earnings beat the Zacks Consensus Estimate in all the trailing four quarters, the average surprise being 20.47%.
Meta Platforms, Inc. revenue-ttm | Meta Platforms, Inc. Quote
Click here to learn how Meta Platforms’ overall third-quarter performance is likely to be.
Strong Ad Spending to Aid META’s Q3 Top Line
META’s staggering reach and increasing ad impressions (up 11% year over year in the second quarter of 2025) make it one of the most important players in the digital ad sales market, apart from Alphabet, Amazon and Snap. According to eMarketer, global ad spending is expected to rise 7.4% to reach $1.17 trillion in 2025, with Alphabet, Meta Platforms and Amazon accounting for roughly two-thirds of new ad spending.
In the second quarter of 2025, Alphabet’s Google advertising revenues rose 11.7% year over year to $82.54 billion and accounted for 74% of total revenues, driven by Search and other revenues. Meanwhile, Amazon’s advertising business increased 23% year over year to $15.6 billion, benefiting from powerful network effects as more sellers and brands compete for visibility, driving higher pricing and improved margins. Snap’s advertising platform is evolving with commerce-driven ad volume growing 39% year over year in the second quarter, and newer ad formats such as Sponsored Snaps are delivering stronger conversion outcomes.
Meta Platforms’ focus on improving ad ranking and measurement by leveraging AI has been a key catalyst driving advertisers’ return on investment. META has been leveraging AI and machine learning to boost the potency of WhatsApp, Instagram, Facebook and Threads. Effective usage of AI has been helping the company keep its users engaged.
AI-driven feed recommendations have been a key catalyst. Meta Platforms is committed to prioritizing user safety and well-being through initiatives to enhance parental supervision, messaging privacy and time management on its platforms. These factors are expected to have driven user base growth in the third quarter of 2025.
META’s Ad Revenue Estimates Show Strong Growth Trend
The Zacks Consensus Estimate for advertising revenues in Asia-Pacific is pegged at $9.66 billion, indicating year-over-year growth of 20% in the third quarter of 2025. The consensus mark for advertising revenues in Europe, the United States and Canada, and the Rest of the World is pegged at $11.65 billion, $21.7 billion and $6.37 billion, respectively, indicating 24.5%, 24.8% and 25.1% growth.
The consensus mark for Family Daily Active People or DAP, defined as a registered and logged-in user who visited at least one of the Family products on a given day, is expected to be 3.49 billion for the third quarter of 2025.
Zacks Rank
Meta Platforms currently has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.
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Amazon.com, Inc. (AMZN) : Free Stock Analysis Report
Alphabet Inc. (GOOGL) : Free Stock Analysis Report
Snap Inc. (SNAP) : Free Stock Analysis Report
Meta Platforms, Inc. (META) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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