Amazon Prime Day, an event created by Amazon, has officially kicked off its longest-running Prime Day event, and if you ask us, the deals are bigger and better than ever.

We found massive savings on everything from household essentials to award-winning beauty. To break down the best deals that day one has to offer, Shop TODAY editorial director Adrianna Brach stopped by the 3rd hour of TODAY to share our favorite finds that are all under $50.

So if you’re looking for top beauty products or household essentials, you won’t want to wait and sleep on these Amazon Prime Day deals — keep reading to see up to 72% off on Clinique, Levi’s, Apple and more.

Amazon Prime Day under $50 deals seen on TODAY

Brach says Prime Day is the time to stock up on household essentials, and we found deals up to 55% off. For starters, this dishwashing booster is a 3-in-1 product that helps your machine dry your dishes quickly, prevent spots, and give your glassware extra shine.

Editor’s note: Our pick is no longer on sale, but we found another Shop TODAY-loved dishwasher cleaner that we think you’ll like below.

The brand recommends using one of these tabs monthly to deeply clean the internal hoses, valves and main tub, keeping it free of limescale and buildup.

It’s probably time to clean your Keurig, and this maintenance kit is as easy to use as a K-Cup.

Brach says deals on self care items are the perfect excuse to treat yourself. This smart scale displays seven key metrics: body weight, water percentage, muscle mass, BMI, bone mass, body fat and metabolic age. It connects to the Renpho Health App so you can track body metrics and set customized weight, body fat or general health goals.

Laundry pods are easier to carry and don’t create a mess like liquid detergents. This 5-in-1 option has stain-removing power, color-boosting and more — and it’s 30% off!

Prime Day is also a time to stock up and save on basic shirts, and this versatile Blooming Jelly top can be worn running errands or to the office, no matter the time of year. This V-neck top is designed with ruffled sleeves for a dressy touch — plus it comes in 21 colorways and is now 31% off.

What’s better than one smart plug? An entire strip. This surge protector power strip features six AC outlets and three USB ports. And like your typical smart plug, you can control your devices, and set timers and schedules, all through the Kasa Smart app. Plus, it’s compatible with Alexa and Google voice control.

You can also score 30% off on just the ceramide capsules during Prime Day. A dermatologist previously told Shop TODAY that ceramides will help “lock in moisture” to protect the skin barrier. Each capsule is strategically measured, so you get the perfect dose of ingredients.

Amazon Prime Day tech deals under $50

With a smart lightbulb, you can control your lights by setting timers while you’re away from home, brightness and even colors. Score this Tapo option for 72% off.

Corded headphones have been trending, with many users loving the affordability and never having to worry about battery life. Apple is currently selling them for only $16.

This handy smart tag tracks your essentials, such as your wallet, luggage and keys, all through the Find My app. Many of our editors swear by while traveling — no more lost luggage! Score it now for under $20.

More items you’ll want to snag during Prime Day are Alexa devices. You’ll save 45% on the Echo Pop, a small smart speaker that can do everything from play music, set reminders, share the weather and more.

This travel-friendly speaker still packs a powerful amount of sound, despite its petite size. It’s both water and dust-proof, and has a battery life of up to five hours, helping it be ideal for beach days and long hikes alike.

This video doorbell is currently 57% off during Prime Day. According to the brand, the device features two-way talk, infrared night vision and a two year battery life.

What sets the Roku streaming stick apart from others is that it gives you access to Roku TV, which has 500-plus channels of news, weather, sports and more.

You don’t have to spend a ton to get a pair of quality headphones. Reviewers say this JBL option has incredible audio and a long battery life — plus it’s under $35.

Amazon Prime Day home deals under $50

Keep your remotes and flashlights fully powered with a new stock of 32 AA batteries. During Prime Day, you’ll save 25% on this household essential.

This mosquito-repellent device will keep bugs at bay from up to 20 feet!

Shop TODAY editors turn to this stain-fighting formula for different calibers of stains — coffee, wine, dirt and more. Reviewers also call it a “game-changer,” due to how fast it works on removing spots from any garment or fabric.

Formulated with 30 grams of protein and 24 vitamins and minerals, these tasty shakes make for a great morning snack or post-workout treat.

Don’t miss out on this deal; this No. 1 bestselling electric toothbrush comes with eight replacement heads, so you’ll be set for over two years.

This air purifier will help filter dust, pet dander, odors and more, says the brand. It’s 20% off during Prime Day.

Always wanted to learn about your heritage? This AncestryDNA test gives you a peek into your genetic lineage. Score it now for an impressive 67 % off.

From hard-to-reach corners to cars, this handheld vacuum is lightweight with powerful suction. It even has over 103,000 Amazon reviews, with users loving its quality.

For under $50, you can upgrade your healthy cooking recipes with this compact air fryer, from roasting vegetables to “frying” meats. It weighs less than five pounds and only 2.1 quarts, so it’s perfect for small countertops and easy to store.

It may be time to refresh your pillows, and this set of two has an impressive 250,000 Amazon ratings. Reviewers say they’re comfortable and suitable for side sleepers, too.

Amazon Prime Day beauty deals under $50

The brand says this “Glotion” can be worn alone, under your foundation, or as a highlight for an illuminous effect.

Snail mucin is a trendy ingredient with a purpose. According to the brand, this essence will help keep your skin hydrated and glowing, without leaving your skin feeling heavy.

Shop TODAY editors love this heel repair balm for its softening effects. “This heel balm is so easy to apply, comes in a stick form so you don’t have to get your hands messy, and isn’t greasy, so it’s just been a lovely addition to my nighttime routine,” says commerce editor Vivien Moon.

Tarte is now available on Amazon, as of recently, making the brands’ well-loved products more accessible than ever before. Their mascara is currently less than $20 during Prime Day, and available in two different shades.

This moisturizer is packed with ceramides and niacinamide to help repair the skin’s barrier and maintain moisture, says the brand.

Protect your hair from heat damage while keeping it looking smooth with this bestselling and editor-loved hair product. Color Wow is marking their Supernatural Dream Coat down by 30%.

The Olaplex Bond Repair system contains patented ingredients to help restore damaged hair. Score it now for 30% off.

Experts we previously interviewed say vitamin C, while it’s a powerhouse ingredient in any skin care routine, is even suitable for those with sensitive skin.

This is a former Shop TODAY Beauty Award winner for best budget serum, earning a perfect score of 5 in terms of quality, value and satisfaction among our team.

With over half a million Amazon ratings, this previous Shop TODAY Beauty Awards winner provides a salon-worthy blowout with tons of volume.

Containing SPF 40, this sunscreen protects your skin from harmful sun damage while keeping it hydrated, thanks to the hyaluronic acid.

Commerce editor and producer, Julie Ricevuto, swears by this sunscreen, saying that it “feels absolutely weightless on the skin and never leaves a white cast. It’s my go-to SPF every summer!”

This Shop TODAY editor-loved brand is offering 32% off its long-lasting moisturizer, promising up to 100 hours of hydration. It’s crafted with hyaluronic acid and aloe, that work together to further hydrate and soothe the skin.

Want a brighter smile? You can snag these Crest Whitestrips with a light accelerator for under $50 during Prime Day. The brand says it’ll have your teeth 34 levels brighter after use.

This heated comb straightener from the editor-loved hair tool brand provides a quick and sleek ‘do.

Amazon Prime Day fashion deals under $50

The brand says you can expect this half button-down top to be soft and stretchy, making it a great choice for summer. Plus, it’s majorly on deal during Prime Day.

Score these bestselling biker shorts for 44% off. They come in three different inseam lengths and tons of colorways — you may want to add two to cart!

If you’re looking for something a little more dressy, this option has elegant ruffled sleeves.

Now this is what we call a Prime Day deal. You’ll get three Calvin Klein boxers for 40% off — that’s just over $10.

“Dad jeans” are trending big time, and if you’re looking to hop on the trend, you can save 50% off on this version from the tried-and-true brand, Levi’s.

Reviewers say these flip-flops have great arch support and they love the adjustable straps, which make them suitable for wider feet.

These high-waisted shaper briefs provide level two compression and have slip-free elastic, says the brand.

Whether you’re shopping for yourself or getting a head start for the holidays (or a birthday), this Kate Spade necklace is a dainty and personal touch to accessorize any outfit with.

These slip-on sneakers offer a memory foam midsole and padded heel for optimal comfort. Score them now for 56% off.

Did you know Crocs are actually good for your feet? Podiatrists told Shop TODAY they have a “wide toe box, so they accommodate your forefoot comfortably.” If you’re someone who stands on their feet all day, you might want to grab a new pair while they’re 20% off for Prime Day.

Ricevuto is a huge fan of these classic sneakers due to their classic design and unparalleled comfort. “I wear them with everything — even in the office!” she says. “The retro style is super versatile.” Even better? They’re now 44% off for Prime Day!

Reviewers rave about how comfortable these jeans are, with one saying they’re the “best-fitting jeans.” They come in tons of washes and with styles up to 40% off.

Meet our expert

• Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.

How we chose the best Amazon Prime Day deals under $50

We combed through over 100,000 products on sale during Amazon Prime Day 2025 to determine the absolute best dealsduring the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-reviewed award winners.

We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).