Truist has revised its price target for Meta Platforms (META, Financial), reducing it from $770 to $700 while maintaining a Buy rating on the stock. This adjustment comes as the firm anticipates the upcoming first-quarter results.

The downward revision is attributed to expected challenges from tariffs impacting Chinese direct-to-consumer imports, combined with a weakening U.S. consumer market. Despite these hurdles, Meta’s significant investments in artificial intelligence are yielding positive outcomes.

The advancements in AI are enhancing content ranking and recommendations for users and advertisers, which is supporting advertising spending on Meta’s platforms at levels above the industry average. These developments suggest that Meta’s AI initiatives continue to bolster its competitive edge in the digital advertising sector.

Based on the one-year price targets offered by 62 analysts, the average target price for Meta Platforms Inc (META, Financial) is $723.41 with a high estimate of $935.00 and a low estimate of $260.00. The average target implies an
upside of 44.02%
from the current price of $502.31. More detailed estimate data can be found on the Meta Platforms Inc (META) Forecast page.

Based on the consensus recommendation from 72 brokerage firms, Meta Platforms Inc’s (META, Financial) average brokerage recommendation is currently 1.8, indicating “Outperform” status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Meta Platforms Inc (META, Financial) in one year is $491.42, suggesting a
downside
of 2.17% from the current price of $502.31. GF Value is GuruFocus’ estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business’ performance. More detailed data can be found on the Meta Platforms Inc (META) Summary page.