Welcome to TechRadar’s definitive list of the best Prime Day deals for the second day of the event! This is the final day, but don’t fret, as there are still thousands of discounts to check out today – including record-low prices on products that we’ve tested and loved here at TechRadar.

• Shop Amazon’s full Prime Day sale

As TechRadar’s deals editor, I’ve been tirelessly scanning through Amazon’s site and our own coverage to find the best Prime Day deals of 2025. My list includes everything from high-end TVs to cheap everyday essentials, and you can see my recommendations laid out just below.

Since my list of recommendations now includes over 100 Prime Day deals (yes, really), I’ve included easy-to-navigate sections above as well as an overall top ten. If you’re looking for something specific, I recommend skipping through to the section that’s most relevant to you – laptops, TVs, and so on.

First, here’s a quick round-up of today’s Amazon Prime Day sale, as well as a few other rival retailer sales that are just as worthy of your attention. Note that Prime Day officially ends tonight at midnight, but several rival sales are lasting through the week.

Most Prime Day deals require a Prime membership, and if you aren’t already a member, you can sign up for a free 30-day trial, allowing you to shop today’s sale in full.

October Prime Day deals – quick links

• Amazon Devices: Kindle & Ring from $18
• Apple: MacBooks, AirPods & iPads from $89
• Cheap TVs: smart TVs from $79.99
• Cheap appliances: air fryers, coffee makers
• Deals under $25: tech, home, toys & more
• Essentials: home, tech, from $5
• Fire TV Sticks: from $17
• Fire tablets: starting at $64.99
• Gift ideas: holiday gifts for the whole family
• Halloween: candy, costumes & decor from $6
• Headphones: up to 50% off Beats & Samsung
• Laptops: from just $289
• LG OLED TV: 49% off, save $1,324
• Vacuums: Dyson, Shark & Bissell from $53.99

Anti-Prime Day sales at rival retailers

• Best Buy: 50% off TVs, laptops, appliances
• Dell: cheap laptops from $179
• Walmart: 50% off decor, tech, essentials
• Samsung: $1,000 off phones, TVs, laptops

Deals selected by

I’m TechRadar’s lead for US deals and TV discounts, and I’ve been in this role for the past nine years. I have significantly more experience than that, though, having worked in e-commerce for 11 years. No one has combed through more deals than I, I promise you.

October Prime Day deals – editor’s picks

Prime Day tech gadgets under $30

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Best Prime Day Amazon device deals

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Best Prime Day Apple device deals

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Best Prime Day TV deals

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Best Prime Day laptop deals

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Best Prime Day appliance deals

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Best Prime Day headphone deals

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Prime Day essentials

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Prime Day gift ideas

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