Still, that hasn’t stopped California plaintiff Ananias Cornejo, whose class-action suit seeks to include “all individuals in the United States who purchased or leased, through any Toyota retail channel, any good subject to the IEEPA-based tariffs, during the period between February 1, 2025 and February 24, 2026.” This suit estimates Toyota paid about $9 billion in tariff-related expenses, costs ultimately passed on to consumers, the suit alleges. That’s a gob-smacking number, but one that has been floated earlier this year in the form of a 1.4-trillion yen hit on Toyota’s annual operating income.

Back in this country, the Toyota brand went on a tear in 2025, pushing the company to an all-time vehicle sales record of 249,445 units—216,258 at Toyota and 33,187 at Lexus. The mainstream brand moved a record 104,620 electrified vehicles in 2025, up 2.9% compared to 2024, and representing very nearly half its sales. This feat is aided by the fact that several popular Toyota models are now available only as a hybrid (which is considered electrified); with the RAV4 going hybrid-only in its new iteration, expect that percentage to increase even further.

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