Verano Holdings Corp., a leading multi-state cannabis company, just announced the launch of a wave of new product innovation across the fastest-growing categories in key markets, including Extra Savvy 2-gram vape cartridges; Savvy Strut 2-gram all-in-one vapes; Savvy 100 Proof diamond-infused barrel-style pre-rolled joints; and (the) Essence J’s barrel-style pre-rolled joints.

Pre-rolled joints and vapes represent the fastest-growing categories in the industry, and the larger-format vape category specifically grew more than 400% in 2024. Demonstrating Verano’s focus on innovation, automation and differentiation, the Company is moving with speed and agility to meet consumer demand by leveraging in-house talent and cutting-edge manufacturing technology that exponentially increases production efficiency and output while preserving quality.

“As consumer appetite for differentiated cannabis products increases, particularly in the vape and pre-roll categories, we are excited to unleash a wave of innovation across our Savvy and (the) Essence portfolios featuring unique styles, experiences and engagement,” said David Spreckman, Verano Chief Marketing Officer.

The full suite of new Savvy and (the) Essence products will be available for purchase at Verano’s Zen Leaf and MÜV locations, along with third-party dispensary partners, in select states.

Extra Savvy 2-gram vape cartridges: Stacked with high potency oil and tasty terps to hit harder, last longer and stretch cash. Perfect for seasoned consumers who value potency, longevity and consistency in their vapes. Extra Savvy is currently available in five strains: Sour Tangie, White Widow, Bacio Gelato, Rainbow Belts and GMO. Now available in Arizona, Illinois, New Jersey, Maryland; coming soon to Pennsylvania, Florida and Connecticut.

Savvy Strut 2-gram all-in-one vapes: The 2-gram all-in-one that delivers big clouds and bold flavors. Built to max out and make every drop count, with its USB-C compatibility, lit oil window and dynamic airflow for trouble-free vaping, Savvy Strut is perfect for consumers who value portability, longevity and consistency in their vapes. Each device includes an embedded NFC chip, which allows users to simply tap their smartphone to get plugged into exciting deals and promotions. Savvy Strut is currently available in six strains: Juicy Mango, Summer Melon, Peaches & Cream, Pineapple Mimosa, Fresh Berry and Rainbow Sherbet. Now available in Arizona, Illinois, New Jersey, Maryland; coming soon to Pennsylvania and Florida.

Savvy 100 Proof diamond-infused barrel-style pre-rolled joints: Locked and loaded for a heavier hit, Savvy 100 Proof is crafted by blending pre-ground small bud flower with superfine, isolated THCa diamonds. This infusion process ensures a seamless blend of beloved Savvy strains with the THCa diamonds, delivering a uniquely potent experience. Now available in Illinois and New Jersey.

(the) Essence J’s barrel-style pre-rolled joints: Tapping into the industry’s fastest-growing category, (the) Essence J’s harness the power of cutting-edge manufacturing innovation that exponentially increases output while incorporating a unique yet recognizable barrel-style shape, delivering consumer affordability without sacrificing quality. Now available in Illinois and New Jersey; coming soon to Florida.

Verano operates cannabis dispensaries branded as Zen Leaf and MÜV.

Image: Courtesy of Verano