Verano Targets 33,500 UConn Students With New Cannabis Store: Growth Strategy Revealed

April 1, 2025

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Verano Holdings Corp. (OTCQX: VRNOF) announced the opening of Zen Leaf Ashford, its sixth Connecticut location, on April 4th, 2025. The new dispensary, located at 55 Nott Hwy, is strategically positioned as the closest cannabis outlet to the University of Connecticut’s main campus in Storrs.

The location will offer a special 20% ‘Higher Education’ discount for UConn students and celebrate Husky sports victories with special promotions. The grand opening weekend will feature deals, food trucks, DJs, giveaways, and an onsite job fair. The store will operate Monday-Saturday (9am-9pm) and Sunday (10am-6pm).

This expansion brings Verano’s total operations to 154 dispensaries across 13 states, supported by 15 cultivation facilities with over 1.1 million square feet of cultivation capacity. The company is also demonstrating community engagement through support of local organizations including the Windham Covenant Soup Kitchen and Windham Area Interfaith Ministry.

Verano Holdings Corp. (OTCQX: VRNOF) ha annunciato l’apertura di Zen Leaf Ashford, la sua sesta sede nel Connecticut, il 4 aprile 2025. Il nuovo dispensario, situato al 55 Nott Hwy, è strategicamente posizionato come il punto vendita di cannabis più vicino al campus principale dell’Università del Connecticut a Storrs.

La sede offrirà uno sconto speciale del 20% ‘Higher Education’ per gli studenti di UConn e celebrerà le vittorie sportive degli Husky con promozioni speciali. Il weekend di apertura vedrà offerte, food truck, DJ, omaggi e una fiera del lavoro in loco. Il negozio sarà aperto dal lunedì al sabato (9:00-21:00) e la domenica (10:00-18:00).

Questa espansione porta il totale delle operazioni di Verano a 154 dispensari in 13 stati, supportati da 15 strutture di coltivazione con oltre 1,1 milioni di piedi quadrati di capacità di coltivazione. L’azienda sta anche dimostrando impegno nella comunità sostenendo organizzazioni locali come il Windham Covenant Soup Kitchen e il Windham Area Interfaith Ministry.

Verano Holdings Corp. (OTCQX: VRNOF) anunció la apertura de Zen Leaf Ashford, su sexta ubicación en Connecticut, el 4 de abril de 2025. El nuevo dispensario, ubicado en 55 Nott Hwy, está estratégicamente posicionado como el punto de venta de cannabis más cercano al campus principal de la Universidad de Connecticut en Storrs.

La ubicación ofrecerá un descuento especial del 20% ‘Higher Education’ para los estudiantes de UConn y celebrará las victorias deportivas de los Huskies con promociones especiales. El fin de semana de inauguración contará con ofertas, camiones de comida, DJs, sorteos y una feria de empleo en el lugar. La tienda estará abierta de lunes a sábado (9 a.m. a 9 p.m.) y domingo (10 a.m. a 6 p.m.).

Esta expansión lleva el total de operaciones de Verano a 154 dispensarios en 13 estados, respaldados por 15 instalaciones de cultivo con más de 1.1 millones de pies cuadrados de capacidad de cultivo. La empresa también está demostrando su compromiso con la comunidad al apoyar a organizaciones locales, incluyendo el Windham Covenant Soup Kitchen y el Windham Area Interfaith Ministry.

Verano Holdings Corp. (OTCQX: VRNOF)는 2025년 4월 4일 코네티컷의 여섯 번째 매장인 Zen Leaf Ashford의 개장을 발표했습니다. 새로운 약국은 55 Nott Hwy에 위치해 있으며, 코네티컷 대학교의 주요 캠퍼스에 가장 가까운 대마초 매장으로 전략적으로 자리잡고 있습니다.

이 매장은 UConn 학생들을 위한 특별 20% ‘Higher Education’ 할인 혜택을 제공하며, 허스키 스포츠 승리를 기념하여 특별 프로모션을 진행할 예정입니다. 개장 주말에는 할인 행사, 푸드 트럭, DJ, 경품 행사 및 현장 취업 박람회가 열릴 것입니다. 매장은 월요일부터 토요일까지(오전 9시-오후 9시), 일요일은(오전 10시-오후 6시) 운영됩니다.

이 확장은 Verano의 총 운영 매장을 13개 주에서 154개로 늘리며, 15개의 재배 시설에서 110만 제곱피트 이상의 재배 용량을 지원합니다. 또한, 이 회사는 Windham Covenant Soup Kitchen 및 Windham Area Interfaith Ministry와 같은 지역 조직을 지원함으로써 지역 사회에 대한 참여를 보여주고 있습니다.

Verano Holdings Corp. (OTCQX: VRNOF) a annoncé l’ouverture de Zen Leaf Ashford, son sixième emplacement dans le Connecticut, le 4 avril 2025. Le nouveau dispensaire, situé au 55 Nott Hwy, est stratégiquement positionné comme le point de vente de cannabis le plus proche du campus principal de l’Université du Connecticut à Storrs.

L’emplacement proposera une remise spéciale de 20 % ‘Higher Education’ pour les étudiants de l’UConn et célébrera les victoires sportives des Huskies avec des promotions spéciales. Le week-end d’inauguration comprendra des offres, des camions de nourriture, des DJ, des cadeaux et un salon de l’emploi sur place. Le magasin sera ouvert du lundi au samedi (9h-21h) et le dimanche (10h-18h).

Cette expansion porte le total des opérations de Verano à 154 dispensaires dans 13 États, soutenus par 15 installations de culture avec plus de 1,1 million de pieds carrés de capacité de culture. L’entreprise montre également son engagement envers la communauté en soutenant des organisations locales telles que le Windham Covenant Soup Kitchen et le Windham Area Interfaith Ministry.

Verano Holdings Corp. (OTCQX: VRNOF) hat die Eröffnung von Zen Leaf Ashford, seiner sechsten Niederlassung in Connecticut, am 4. April 2025 angekündigt. Das neue Geschäft, das sich an der 55 Nott Hwy befindet, ist strategisch günstig gelegen als der nächstgelegene Cannabis-Verkaufspunkt zum Hauptcampus der University of Connecticut in Storrs.

Der Standort wird einen speziellen 20% ‘Higher Education’-Rabatt für UConn-Studenten anbieten und die sportlichen Erfolge der Huskies mit speziellen Aktionen feiern. Das Eröffnungswochenende wird Angebote, Food Trucks, DJs, Verlosungen und eine Jobmesse vor Ort umfassen. Der Laden hat von Montag bis Samstag (9:00-21:00 Uhr) und Sonntag (10:00-18:00 Uhr) geöffnet.

Diese Expansion bringt die Gesamtzahl der Betriebe von Verano auf 154 Apotheken in 13 Bundesstaaten, unterstützt von 15 Anbauanlagen mit über 1,1 Millionen Quadratfuß Anbaukapazität. Das Unternehmen zeigt auch Engagement für die Gemeinschaft durch die Unterstützung lokaler Organisationen wie der Windham Covenant Soup Kitchen und dem Windham Area Interfaith Ministry.

Positive

  • Strategic location near UConn’s 33,500-student campus provides access to large customer base
  • Expansion to 6th Connecticut location strengthens regional market presence
  • Significant cultivation capacity with 1.1 million square feet across 15 facilities
  • Competitive student discount program to drive customer acquisition

Negative

04/01/2025 – 06:00 AM

Zen Leaf Ashford will feature exclusive 20% everyday “Higher Education” UConn student discount and celebrate Husky wins with special deals for victories in multiple sports

  • Zen Leaf Ashford, located at 55 Nott Hwy, is the closest dispensary to the University of Connecticut’s main campus in Storrs, situated less than a 10-minute drive from the legendary institution’s 33,500 students2
  • Verano’s active operations span 13 states, comprised of 154 dispensaries and 15 cultivation and processing facilities with more than 1.1 million square feet of cultivation capacity

CHICAGO, April 01, 2025 (GLOBE NEWSWIRE) — Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF) (“Verano” or the “Company”), a leading multi-state cannabis company, today announced the grand opening of Zen Leaf Ashford on Friday, April 4th, elevating the Company’s retail footprint to six Connecticut locations and 154 dispensaries nationwide. Zen Leaf Ashford, located at 55 Nott Hwy, will be open from Monday to Saturday from 9 a.m. to 9 p.m., and Sunday from 10 a.m. to 6 p.m. local time. Zen Leaf Ashford will kick off the weekend-long celebration with a Friday morning ribbon cutting with the local Chamber of Commerce, and Friday through Sunday, will feature grand opening doorbuster deals and discounts, food trucks, DJs spinning tunes, giveaways from CTPharma, and other popups. Additionally, the Company will host an onsite job fair with the opportunity for on-the-spot interviews throughout the weekend.

Situated in Windham County, Zen Leaf is Ashford’s first cannabis outlet and closest dispensary to the iconic University of Connecticut in Storrs, providing Husky faithful with a convenient location just minutes away from campus. Although Verano has a standing 10% off student deal nationally, Zen Leaf Ashford is upping the ante with a UConn-exclusive 20% “Higher Education” student promotion, and as a nod to the Huskies’ legendary sports prowess, Zen Leaf will celebrate men’s/women’s Husky Soccer, Football, Basketball, Softball and Baseball victories throughout each season with “UConn Wins, You Win” specials for all customers. Additionally, Zen Leaf Ashford will also offer everyday specials available at all Connecticut Zen Leaf locations, including the state’s leading 22% off discount for Veterans, 20% off “Medical Monday” deals for medical patients, and up to 20% off the first three orders after downloading the Zen Leaf mobile app.

Along with grand opening celebrations, as part of the Company’s ongoing commitment to support local communities across Connecticut, Verano is proud to dedicate funds benefitting the following local area organizations:

  • Windham Covenant Soup Kitchen, a local non-profit dedicated to assisting Windham residents experiencing food insecurity and limited access to essential services, which will provide over 6,700 meals for those in need.
  • Windham Area Interfaith Ministry, an organization that provides various supportive services for area residents, including emergency assistance.

“We’re thrilled to welcome new patients, guests and team members to Zen Leaf as we plant our roots in Ashford, and look forward to cheering on the Huskies with exclusive UConn student deals and special discounts that celebrate team wins while continuing our legacy of support for local community organizations across Connecticut,” said George Archos, Verano founder and Chief Executive Officer.

Zen Leaf Ashford adds another convenient outlet for Connecticut cannabis consumers that complements existing Zen Leaf locations in Meriden, Naugatuck, Newington, Norwich and Waterbury. Verano’s operations in Connecticut also include the 217,000 square foot state-of-the-art CTPharma cultivation and processing facility in Rocky Hill, where the Company produces a variety of CTPharma branded products, including flower, vapes, concentrates and topicals; Savvy flower and vapes; On the Rocks Live Rosin edibles; and Encore Edibles gummies and chocolates.

For additional convenience and accessibility, patients can choose to order ahead at ZenLeafDispensaries.com for express in-store pickup. More information is available on the Company’s Investor website, and product images, logos and b-roll footage are available for download in Verano’s Media Kit (credit “courtesy of Verano”).

About Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MÜV dispensary banners, including Cabbage Club, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, (the) Essence, MÜV, Savvy, BITS, Encore, and Avexia. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at Verano.com.

Media
Verano
Grace Bondy
Director, Communications
Grace.Bondy@verano.com

Forward Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans, strategies, or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “future”, “scheduled”, “estimates”, “forecasts”, “projects,” “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases, or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved”. Forward-looking statements involve and are subject to assumptions and known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements of the Company to be materially different from future events, results, performance, and achievements expressed or implied by forward-looking statements herein, including, without limitation, the risk factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission at www.sec.gov. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information or forward-looking statements that are contained or referenced herein, except as may be required in accordance with applicable securities laws. All subsequent written and oral forward-looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice regarding forward-looking information and statements.


1 Source: Department of Consumer Protection
2 Source: University of Connecticut


When is Zen Leaf Ashford (VRNOF) opening and what are its operating hours?


Zen Leaf Ashford opens April 4th, 2025, operating Monday-Saturday 9am-9pm and Sunday 10am-6pm.

What special discounts does VRNOF offer at Zen Leaf Ashford for UConn students?


UConn students receive a 20% ‘Higher Education’ discount, plus special deals when Husky sports teams win.

How many dispensaries does Verano (VRNOF) now operate in Connecticut and nationwide?


Verano operates 6 dispensaries in Connecticut and 154 dispensaries nationwide.

What is Verano’s (VRNOF) total cultivation capacity across all facilities?


Verano operates 15 cultivation facilities with over 1.1 million square feet of cultivation capacity.