BERKELEY, Calif., March 27, 2025 /PRNewswire/ — Vertosa, the leading infusion technology and ingredient supplier for the cannabis and hemp beverage industry, proudly announces the appointment of Diana Eberlein as Chief External Affairs Officer.

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With nearly a decade dedicated to shaping the cannabis beverage landscape, Diana’s influence and leadership have been instrumental in propelling the category forward. As the current Chair of the Coalition for Adult Beverage Alternatives (CABA) and former President of the Cannabis Beverage Association (CBA), Diana has tirelessly advocated for responsible regulation, market expansion, and industry collaboration at both state and federal levels.

“This is a critical time for the cannabis industry, and there’s no one better suited to help navigate and shape the conversations that will define the next era,” said Ben Larson, CEO of Vertosa. “Diana has been a driving force behind the cannabis beverage movement from the very beginning. By joining forces, we are aligning our collective strengths — Vertosa’s science, R&D, marketing power, and vast partner network — with Diana’s vision and tireless advocacy. Instead of competing for space, we’re rowing in the same direction, faster and stronger.”

In her new role, Diana will be empowered to dedicate her full focus to progressing federal and state-level conversations, elevating industry standards, and accelerating the growth of the cannabis beverage sector. Backed by Vertosa’s robust infrastructure and influence, Diana’s efforts will have a deeper, lasting impact across the industry.

“I’ve had the privilege of working alongside passionate leaders and trailblazers for years, and what Vertosa has built is truly unmatched,” said Diana Eberlein. “Their impact-driven culture, commitment to science and innovation, and team-wide dedication to driving this industry forward make this an incredibly exciting partnership. I’m thrilled to channel all my efforts into advancing the regulatory and market landscape with Vertosa’s full support behind me.”

As the cannabis industry faces pivotal moments in policy and perception, Vertosa continues to lead not just with breakthrough technology, but with strategic industry alignment that fosters growth, legitimacy, and opportunity for all.

About VertosaVertosa is the science-backed, service-first leader in active ingredients for cannabis and hemp-infused products. Trusted by over 150 brands across North America, Vertosa’s team of scientists, innovators, and industry veterans deliver cutting-edge infusion technology, seamless formulation services, and market expertise, empowering brands to create safe, stable, and scalable products.

About the Coalition for Adult Beverage Alternatives (CABA)The Coalition for Adult Beverage Alternatives (CABA) aims to establish a unified voice among key stakeholders in the hemp and alcohol industries, exclusively representing the beverage category. Its mission is to facilitate the accessibility and commerce of hemp-derived Delta-9 (THC) beverages through traditional retail locations. CABA is committed to educating and influencing federal legislation by promoting a clear code of operating conduct and sensible product and marketing regulations that prioritize consumer safety. CABA advocates for the continued legality of naturally occurring cannabinoids under the definition of hemp as established in the Farm Bill and supporting states’ rights and standardizing state regulations for the consistent and sensible regulation of low-dose THC beverages.

Media Contact:Sarah Falvo
[email protected] 
(914) 330-9680

SOURCE Vertosa Inc.