Virginia Cannabis Control Authority launches safe driving campaign
March 18, 2026
HARRISONBURG, Va. (WHSV) – Recreational marijuana market legislation has been passed by the General Assembly, and while the number of users will likely continue to grow, many may not know the laws about driving while high.
Virginia has a new program aimed at teaching drivers about the penalties and risks of driving under the influence of cannabis.
Experts say marijuana can slow decision-making, affecting judgment, coordination and reaction time. On the road, even a small delay can cost a life.
A study by the Virginia Cannabis Control Authority found 17% of Virginia drivers reported driving high a few times or more in the past month. Meanwhile, 30% of drivers believe they are safer while under the influence. Jamie Patten, the authority’s chief administrative officer, said that is far from the truth.
“It took decades of education to help people understand that it was not acceptable to drink alcohol and drive,” Patten said. “So we feel the same with cannabis, that it’s just going to take some time to help consumers understand that.”
That is why the authority launched a safe-driving campaign, teaching drivers that driving high can result in a DUI, the same as driving drunk.
A first time offense could lead to:
- Up to one year in jail
- Fines up to $2500, with a mandatory $250 fine
- Loss of driver’s license for up to one year
Penalties increase for additional offenses.
“We are trying to approach it from a thing that is kind of funny and catchy, but draws attention and hopefully gets our message across and helps people remember the message,” Patten said.
The message from CCA is simple: “If you feel different, you drive different.” When it comes to marijuana and driving, the safest choice is not to get behind the wheel at all.
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