Vogue’s Beauty Editor Handpicks the Best Early Prime Day K-Beauty Deals
June 19, 2025
All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
While Amazon likes to lean into its reputation of being the “Everything Store,” a targeted approach to scoping out early Prime Day deals pays off. Those shopping the beauty aisle should make the early Prime Day K-beauty deals their first port of call. Why, you ask? Korean beauty products are renowned for their innovative formulas, skincare-first ingredients, and unique textures—in addition to being just an absolute treat to use and hold.
“K-beauty revolves around nurturing [the skin] barrier–optimizing the hydration within and blocking out pollutants and environmental stressors,” Dr. Christine Hall, a general practitioner in medical aesthetics, previously told Vogue. “The whole regime centers around maximizing hydration of the skin or ‘skin flooding’ with product after product aimed at restoring the skin barrier and locking in hydration—no matter what your skin-type is.”
Vogue’s Guide to the Best Discounted Amazon K-Beauty Products:
- Best Eye Cream: Sulwhasoo Concentrated Ginseng Eye Cream,
$140, $120 - Best Moisturizer: IsNtree Hyaluronic Acid Aqua Gel Cream,
$22, $17 - Best Glossy Lip Tint: Peripera Ink Mood Glowy Tint,
$10, $7 - Best Oil Cleanser: Banila Co Clean it Zero Original Cleansing Balm,
$29, $23 - Best Foundation: Tirtir Mask Fit Red Cushion Foundation,
$25, $22 - Best Exfoliating Pads: Medicube Zero Pore Pads,
$23, $20 - Best Hydrating Sunscreen: Round Lab Birch Juice Moisturizing SPF 45,
$28, $22 - Best Hair Oil: Mise En Scene Perfect Serum Super Rich,
$19, $15 - Best Toner: Anua Heartleaf 77 Soothing Toner,
$23, $20 - Best Spicule Serum: VT Cosmetics Cica Reedle Shot 100,
$32, $26
Sure, Prime Day (or shall we say, days) may still a few weeks away—the official dates are July 8 through 11—and yet the early K-beauty deals have already begun to trickle in. Translation: we’re scrolling through all the options, so you don’t have to. After a lightweight gel moisturizer? A bouncy blush pot? A double cleansing duo? Option D, i.e., all of the above? Hold for a clearing exhale—we’ve done the work and corralled all of these bestselling Korean beauty products (and plenty more) to make it easy for you to simply add to cart. You can say a little blessing for us at check out. Happy shopping!
The Best Prime Day Beauty Deals, By Category
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
- Prime Day Korean Cleanser Deals
- Prime Day Korean Toner Deals
- Prime Day Korean Targeted Treatment Deals
- Prime Day Korean Eye Cream Deals
- Prime Day Korean Moisturizer Deals
- Prime Day Korean Sunscreen Deals
- Prime Day Korean Makeup Deals
- Prime Day Korean Hair Care Deals
Early Prime Day Korean Cleanser Deals
The best Korean face washes typically focus on soothing, gentle ingredients. Whether you’re opting for a cleansing oil to melt away makeup and SPF, or a hydrating foaming cleanser—either make a great first step in any routine. Though, ideally, you’ll do both as part of the Korean cleansing method, a.k.a the lauded double cleanse. Banilla co. offers a cleansing balm fueled by fermented thermal water and berry extracts (with 10k and counting glowing reviews), while CosRx’s low pH wash offers an effective gentle cleaner optimized for sensitive skin.
Early Prime Day Korean Toner Deals
While the norm is that a toner should be an astringent that removes grime and dirt while balancing skin’s pH, the best Korean toners also flood it with hydration after cleansing with a face wash. In the past, “toners were used to ensure there is no trace of makeup left after you wash your face and also to balance your skin’s pH—because in the old days, most of the face washes were soap-based and could be alkaline,” cosmetic chemist Ginger King previously told Vogue. From Anua to Some By Mi, find two K-beauty favorites on sale, below.
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Early Prime Day Korean Targeted Treatment Deals
A thoughtful skin-care routine isn’t complete without targeted treatments designed to address specific concerns—think potent serums and exfoliants that do the heavy lifting. For congested or breakout-prone skin, exfoliating pads are a game-changer. Medicube’s version blends salicylic acid and willow bark extract to unclog pores, while hyaluronic acid and cica work in tandem to calm and hydrate. And no conversation about K-Beauty would be complete without mentioning spicule serums, the innovative Korean formulas infused with microscopic, needle-like structures derived from sea sponges. Beloved for their exfoliating and microneedling-like effects, they’ve gained serious traction—VT’s iteration, in particular, has emerged as a cult-favorite.
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Early Prime Day Korean Eye Cream Deals
Smartly priced and packed with efficacious ingredients, Korean eye creams deliver visible results without compromising comfort. Whether powered by retinol or antioxidant-rich botanicals, each formula firms and smooths the delicate eye area—while calming agents like centella asiatica and panthenol help prevent irritation. Sulwhasoo’s fan-favorite offering feels especially indulgent, combining ginseng actives and vitamin C to visibly soften fine lines, while brightening. Meanwhile, Belif’s eye cream leans into hydration, bolstered by peptides and squalane for a plumping, cushiony finish.
Early Prime Day Korean Moisturizer Deals
“Korean moisturizers are so innovative and thoughtful,” Michelle Park, MD, a board-certified dermatologist based in New York City, previously told Vogue, noting their use of natural, holistic ingredients to enhance skin benefits while addressing a range of concerns. “Additionally, I think the texture of Korean moisturizers stands out—they’re lightweight and non-greasy, yet incredibly effective at hydrating the skin.” For those drawn to barely-there formulas, Beauty of Joseon and IsNtree both offer cult-favorite gel creams that deliver lasting moisture without the weight.
Early Prime Day Korean Sunscreen Deals
Of all the Korean skin-care exports to make waves in the U.S., its range of SPFs might be the most beloved. Korean sunscreens consistently stand out for their advanced formulations: they’re often lighter, more refined in texture, and simply more pleasant to wear than many Western counterparts. What really sets them apart, though, is their comprehensive UVA protection—thanks to cutting-edge filters not yet approved for use in the U.S., but widely embraced abroad.
Early Prime Day Korean Makeup Deals
The best Korean makeup products boast similarly innovative formulas as their skin-care counterparts, acting as complexion multitaskers. Think lightweight, SPF-fueled foundations packaged for on-the-go application; velvety blushes infused with antioxidant fruit extracts, and balms brimming with peptides. “In Korea, it’s a given that makeup needs to make your skin look amazing,” expert and former Allure editor-in-chief Michelle Lee previously told Vogue. “Makeup products tend to be quite affordable and have skin-care benefits too,” Lee adds. Among some of the products the Seoul cool girls are using? TirTir’s cushion foundation and Peripera’s glossy tint.
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Early Prime Day Korean Hair Care Deals
Much like its approach to skincare, Korean hair care is rooted in a philosophy of prevention, nourishment, and layering lightweight yet potent formulas. The emphasis isn’t just on styling but on truly restoring scalp and strand health with ingredients often found in skincare—think collagen, ceramides, and botanical oils. Treatments are designed to be sensorial and effective without feeling heavy or overly perfumed. Case in point: Elizavecca’s CER-100 Collagen Coating Hair Protein Treatment, a K-beauty staple that repairs damaged strands with a cocktail of proteins and moisture-retaining ingredients. For those looking to lock in shine post-wash, Mise En Scene’s Perfect Super Rich Serum delivers a glossy finish without a trace of greasiness.
Cer-100 Collagen Coating Hair Protein Treatment
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