Hidden beneath the banner deals and blinking graphics of Prime Day 2025 are stealthy price drops, hush-hush markdowns, and exclusive offers that didn’t even make it on Day 1. And we’re not here to gatekeep.

This year is different than all the Prime Days before it because Amazon will provide hot drops every day with deals that feel too good to be true, but are.

Prime Day technically lasts 96 hours this year (yes, that’s four days of deals!), but day 2 is where the real tea is. These under-the-radar steals are better than anything we saw on launch day, and they’re live right now. However, they are selling out quickly, so you may need to step on it.

We’ve also found some great laptop and Kindle deals, along with splurge items that almost feel budget-friendly this year.

You’ve got until 11:59 p.m. PDT on July 11 to score them, so don’t ask, “How long is the Prime Day sale?” Just know it’ll be over before you finally get around to making that chicken parma that’s been sitting on your “maybe tonight” list.

Not a Prime member yet? Sign up for a free 30-day trial to get two-day shipping with no cost to you.

And while everyone else is wondering when the next Prime Day is (or worse, wondering if today is Prime Day), you’ll already be bragging about your anti-Prime Day-level savings. So go ahead, shop smarter and stop worrying about the future and handle today.

Sol de Janeiro Brazilian Bum Bum Cream

At 20% off, this award-winning body cream smells like a beach vacation in a jar (think vanilla, salted caramel, and pistachio). The caffeine-rich guaraná helps visibly tighten and smooth skin, just in time for sundress season.

Sony Wireless Premium Noise-Canceling Headphones

Save 48% on Sony’s cult-favorite over-ear headphones. These aren’t just for music lovers—they’re a game-changer for Zoom calls, flights, and daily commutes. With Dual Noise Sensor tech, Alexa voice control, and a 30-hour battery life, you’ll wonder how you ever lived without them.

INBLOOM Plant-Based Vanilla Protein Powder by Kate Hudson

You read that right: 50% off. Made with seven protein sources, this clean formula supports lean muscle, circulation, digestion, and glucose levels. Even if you’re more Grubhub code than green smoothie, this is worth a try.

Samsung Galaxy Watch Ultra 47mm LTE AI Smartwatch

Now 39% off, this AI-powered smartwatch tracks your heart rate, sleep cycles, and even serves personalized wellness nudges throughout the day. It’s a sleek, unisex option that feels more like an assistant than a timepiece.

Kiehl’s Ultra Facial Cleanser

This cult classic is marked down 35% for Prime Day 2025. Paraben-free, pH-balanced, and lightweight, it’s ideal for anyone looking to streamline their skincare without sacrificing glow. Pair it with your best Prime Day Kindle book deals for the ultimate self-care night.

Hydro Flask 40 oz. Travel Tumbler

Hydration queens (and kings), rejoice. This tumbler was 50% off, but the sale was so good that it already sold out. However, we did find a few remaining on sale! These flasks are leak-resistant, double-wall insulated, and actually fit in your car’s cup holder. If you’ve been waiting for a sign to level up your Stanley situation, this is it.

Moccamaster 10-Cup Coffee Maker in Candy Apple Red

This retro-style brewer isn’t just cute, it’s powerful. Now 33% off, it brews 40 oz. of coffee in 4–6 minutes with one switch. Quiet, fast, and auto shut-off when done? Consider your morning solved.

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For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.