A business model built on efficiency

Webull’s “True Zero Fee” campaign is not merely a pricing tactic, but a product strategy underpinned by fintech.

The company explains that the offer applies specifically to US and Hong Kong stock trades and that US options platform fees have also been reduced to US$0.20 per contract (Min US$1), compared with higher charges at many other brokers.
 

In many instances, total trading costs elsewhere can reach several times that amount once commissions and platform fees are included.

Thanks to its high level of automation and robust data infrastructure, Webull’s operational efficiency translates directly into cost savings for clients.

Moreover, the broker’s background in market data services gives it the ability to deliver professional-grade charting tools and US real-time Level 2 quotes to retail investors, features that used to be reserved for institutional desks.

Technology at the core

Webull has steadily expanded its product offering and technology stack to strengthen its competitive edge.

In September 2025, an AI-powered virtual assistant was introduced for Hong Kong users, designed around three key functions: 

•    Market summaries, which automatically analyse stock movements, technical patterns and daily drivers using factual or publicly available information in plain-language for easier understanding;
•    Earnings analysis, which interprets company results and compares revenue and profit trends; and
•    Deep search capabilities, allowing users to conduct more advanced generic market research across listed firms.

As AI is increasingly adopted to support more informed investment decisions, Webull’s AI virtual assistant offers user-friendly summaries and impact analysis that help investors digest complex information more easily and rapidly, while without providing investment recommendations or advice, ensuring investors’ decisions remain entirely in their hands.

Regulated strength with global reach

Webull Securities Limited is licensed by the Securities and Futures Commission (SFC) to conduct Type 1 (dealing in securities), Type 2 (futures trading) and Type 4 (advising on securities) activities. 

Client funds are protected under Hong Kong’s Investor Compensation Fund, which provides coverage of up to HK$500,000.

Globally, the parent company Webull Corporation is headquartered in Florida and, since April 2025, has been listed on Nasdaq under the ticker symbol BULL, with its US operations based in New York.

By 2024, Webull had more than 25 million registered users and over 50 million app downloads*, serving investors across 14 international markets. 
 

With US operations and a licensed Hong Kong subsidiary, the group operates within a clear regulatory framework that supports investor protection.

Webull’s mix of global experience, advanced technology and regulatory clarity allows it to compete on multiple fronts.

The company is also expanding into new areas such as virtual asset trading for professional investors, laying groundwork for future diversification.

Hong Kong’s securities brokerage market rewards innovation and demands transparency. Webull is betting on efficiency, automation and scale to sustain its zero-fee model without compromising quality.

Note: 
“True Zero Fee” refers to no commissions or platform fees for U.S. and Hong Kong stocks charged by Webull. The promotional pricing has a time limit and will remain effective until further notice. Terms and conditions apply. The minimum platform fee for US options trades is US$1 per order.

*Data as of September 30, 2025, sourced from Webull Technologies Limited internal statistics.

*Disclaimer: 

This material does not constitute any offer, solicitation, opinion, guarantee or investment advice regarding any securities, financial products or instruments. Prices of futures and options products may fluctuate and involve significant risk, including the possible loss of principal, and may not be suitable for all investors. Before trading, investors should fully understand these risks. Past performance is not indicative of future results.

All investments involve risks, including the potential loss of principal. The prices of investment products may go up or down. Investors should carefully read the relevant terms, risk factors and other information in offering documents before making any investment decisions and seek independent professional advice where appropriate.

The Investor Compensation Fund (“the Fund”) provides compensation to investors who suffer losses due to defaults by intermediaries regarding products traded on Hong Kong Exchanges and Clearing Limited. The maximum compensation per claimant is HKD 500,000 for each single default. For defaults occurring on or after January 1, 2020, the Fund also covers losses for securities traded on the Shanghai Stock Exchange or Shenzhen Stock Exchange, executed through the Northbound Trading Link under the Connect Program (“Connect Securities”).

Data as of May 23, 2025, sourced from Webull Technologies Limited internal statistics.This material has not been reviewed by the Securities and Futures Commission of Hong Kong. In the event of any dispute, Webull Securities Limited reserves the right of final decision.