Black Friday sales seem to start earlier each coming year, but tomorrow is the official date of the shopping holiday. We’re expecting major deals to drop, but if you’re ready to start shopping Black Friday deals now, you’re in luck.

We’ve been covering these deals since the beginning of the month, keeping a close eye on retailers such as Target, Walmart and Amazon, who have been lowering prices on top-rated items and brands ahead of the holiday weekend.

To make an already-hectic week less so, we’ve curated a roundup of our favorite deals we’ve spotted thus far, including top picks in beauty, tech, fashion, toys and more — all up to 75% off.

Best early Black Friday tech deals

Plug in these smart light bulbs to set the brightness and mood in your space via just your device.

“I have three — one on the keys to my apartment, one on the keys to my mom’s house and one in my suitcase for travel,” says associate editor Kamari Stewart-Jackson, on her go-to travel accessory. “I’m so afraid of losing those things, so I love to be able to double-check and make sure they are where I think they are, especially when I’m traveling. If I ever were to actually lose any of my AirTags, I’d be ordering replacements immediately.”

Right now, you can save nearly 50% on Amazon devices, including the brand’s popular streaming stick. According to reviewers, it’s simple to set up and even easier to use. Simply plug it in and you’ll be able to access all your favorite streaming services and plenty of additional content.

Control the intensity of this car diffuser via your device, and welcome a whole new scenting experience. The diffuser also detects motion, so it automatically turns on or off based on your presence.

If you’ve been waiting to make a security upgrade for your home or apartment, let this 50% discount convince you to take the leap. This model boasts 66% more vertical coverage than previous ones and also includes a rechargeable, built-in battery. Plus, you can control it completely, straight from your phone.

With 4K HDR picture quality, enhanced color and built-in smart Fire TV capabilities, this TV will be the ultimate upgrade. It even works with your Amazon Alexa device, so you can control what you’re watching using your voice.

Our editors love the Oura Ring, thanks to its sleek and stylish design and its ability to track a range of health metrics. During Oura’s Black Friday sale, you can score up to $100 off one of the brand’s chic and discreet health trackers.

“My favorite feature is probably the sleep and the period tracking abilities,” shares production coordinator Camryn Privette. “It’s super interesting to get a look at your whole sleep chart and get pointers on what to improve on. Also, the period tracking is great and pretty accurate in my experience.”

Best early Black Friday home and kitchen deals

‘Tis the season for holiday treats. You’ll be ready to bake up all of your favorites with these new sheet pans. You can get the set of three for $16 now.

Yeti is currently offering 20% off fan-favorite products, including their to-go tumbler. We love it for its temperature retention, truly keeping smoothies, water, tea, coffee and more hot or cold for hours on end and its truly leakproof features.

Le Creuset is a Shop TODAY-favorite brand and these petite pinch bowls make the perfect vessel for spices, seasonings, a little sweet treat and more.

Stanley water bottles have earned the Shop TODAY stamp of approval for their ability to keep water cold for hours on end — making them great for in-office or long travel days. Now, you can score the trending water bottle for up to 25% off, making it less than $35.

You’ll be able to easily whip up one-pot, slow cooker meals for the whole family with this gadget. While it’s normally $172, you can get it now for under $70.

Due to tariffs, experts say that artificial Christmas trees could cost a lot more this season. So if you’re shopping for a new one, it’s a good idea to take advantage of the current deals. This tree is pre-lit and features individually crafted branch tips to make it look more realistic.

One of the best ways to keep your mattress in great condition is by adding a mattress protector. This one from the editor-loved brand is made with 100% organic cotton and has deep pockets to fit a variety of beds.

You can save over $200 on this cordless vacuum from Shark right now. When it’s docked in its base, it will automatically empty, so it’s always ready for the next time.

While a vacuum may not seem like the most exciting gift, we bet it will be a highly appreciated one — especially if you give them a Dyson. This popular model is said to deliver powerful cleaning, while being lightweight enough to tote around your house.

A good night’s sleep is just a click away. Enjoy up to 69% off Sierra Sleep Ashley Peak 2.0 Memory Foam Mattress, depending on mattress size, for better rest.

Best early Black Friday toy deals

Searching for the perfect under-$10 gift for kids? Little fans of “Bluey” will love this card deck, which features all the characters they love from the show. The cards can be used to play classic games like war, go fish, old maid and more. They’re larger than average cards, so they’re easy for little hands to hold.

This Lego set will make the perfect stocking stuffer for little Minecraft fans. The best part? It’s just $16 right now.

They’ll be able to create creative with designing Barbie’s runway-ready outfits with this Play-Doh and Barbie combination. The toy comes with Barbie herself, plus Play-Doh and sculpting tools to craft stylish gowns or fun hairstyles.

Tonies released a new version of its beloved Toniebox earlier this year, but you can get the original version on sale right now. The toy brings hours of screen-free fun for kids, and you can collect the additional figurines to keep the play going.

Best early Black Friday fashion and accessory deals

Save big on basics this Black Friday, with over 50% off tops you can layer under outerwear, thick sweaters and more.

You can never have too many long-sleeve T-shirts this time of the year. This one has a snug fit, plenty of color options and is currently just $10.

You can grab yourself a new pair of leggings for as little as $12 during Old Navy’s sale. The CloudComfy leggings are said to be “soft as a cloud.” Plus, they have a trendy front-cross waistband to flatter your figure.

Who says socks can’t be fun? This adorable and durable pair from Bombas is available in five holiday-ready colors, all complete with a bow detail at the top. Plus, Bombas is currently offering 25% off sitewide this holiday shopping weekend.

Whether you’re going out for a casual hang with friends or lounging at home, this is the sweatshirt you’ll reach for time and time again. One shopper noted that both “the quality and comfort are great.”

We’ll take any excuse to shop Black Friday fashion deals. A pair of jeans for under $20? Say less. This style for the guys comes in a dozen different washes that they can wear for any occasion.

This Black Friday deal is a Shop TODAY Gift We Love, for the person on your list who’s always cozying up for a night in.

This necklace is simple, yet elegant, making it easy to pair with other pieces in your collection. Plus, the brand says that it’s both waterproof and sweatproof.

Chances are, you’ve seen this viral bag at the store, online and on the arm of your friends. And if you’ve been waiting for a chance to grab one (or two) for yourself, now is the time.

Gifting someone special this holiday season? Surprising them doesn’t have to break the bank. This necklace is 75% off right now, making it less than $50 to leave them speechless Christmas morning.

A cashmere sweater for under $50? This is one deal you won’t want to miss. It comes in a range of colors — most of which are on sale now.

A comfortable feel with a brunch-ready look, these pants are bound to be your new go-tos. They feature a drawstring cord at the waist, so you can customize the fit.

There’s a good reason why Lululemon’s Align leggings are so popular! They’re stretchy, have a wide waistband and are made with the brand’s “buttery soft” Nulu fabric.

Christmas will be here before you know it, and this pajama set can get you in the spirit! Perfect for lounging at home, this 100% Pima cotton set is said to be soft and cozy.

With a soft plush interior and a high collar, this 1/2 zip sweatshirt will help you stay warm all season long. It comes in multiple chic colors — and all are on sale right now.

You can save nearly 30% on this editor-loved sneaker. According to the brand, the versatile shoe can be worn for everything from runs to HIIT workout classes.

These slippers make the perfect house shoe, thanks to an EVA outsole that makes it easy to slip outside to check the mail or take the dog out, without compromising on comfort.

The sneakers from Asics are made for long runs. According to the brand, they offer cloud-like cushioning and bouncy energy return.

Coach is on sale? We couldn’t believe it either. Score Black Friday deals on select accessories for a limited time, like the pick above.

Best early Black Friday beauty deals

If you can’t remember the last time you cleaned your makeup brushes, it might be time for a replacement. This award-winning pick is currently 40% off and is loved by Shop TODAY editors.

Save over 40% this top-rated collagen cream, that is currently Amazon’s #1 bestseller in the face moisturizer category. It’s jampacked with hydrating products like hyaluronic acid, squalane and niacinamide to ensure well-moisturized skin this winter season.

ICYMI, snail mucin is the latest ingredient everyone is utilizing to reduce fine lines, improve hydration and “promote healing,” according to experts we previously interviewed.

Score 50% off this popular cleanser from Kiehl’s. It’s made to be gentle on skin is said to and remove dirt and debris without causing dryness.

Social video producer Anita Chomenko relies on these eye masks for adding “a touch of zen to your getting-ready routine.” Not only do they work to reduce dark circles and brighten the under-eye area, but they do so while providing a refreshing, energizing feeling.

The cold winter air can do a number on your skin — and that includes your lips. This duo promises to deliver hydration overnight and while you’re on-the-go — and did we mention the glowy lip balm is full size? You can snag them both for 30% off right now.

This popular shampoo and conditioner set has thousands of five-star ratings from shoppers who say that it helped reduce hair shedding and improve fullness. Plus, many people say that it smells great, too.

You’ll be ready to flash those pearly whites in holiday photos, thanks to these teeth whitening strips. According to the brand, they’re enamel-safe and can whiten your teeth by up to 20 levels.

This Olaplex bundle is already selling fast on Amazon, so run to grab their bestsellers at a discounted rate.

Water flossers are a trending Black Friday deal our editors keep coming across. This model has over 10,000 five-star reviews from shoppers who say it works well and leaves them with that fresh, clean feeling.

Looking for a gift for a picky teen? This viral perfume is 30% off and will make the recipient think you looked at their Christmas wishlist early.

Score this limited edition color of the Dyson Airstrait for nearly $150 off on Sephora. The styling tool straightens hair from wet to dry with no heat damage, per the brand.

More early Black Friday sales to shop

• Aerie: Shop 40% off all leggings and more holiday deals at Aerie.
• Away: Luggage brand Away rarely has sales, but right now, you can shop its biggest event of the year. Through Dec. 1, you can get 25% off everything on the brand’s site.
• Brooklinen: Get 25% bedding, bath essentials and more.

• Catbird: Catbird’s biggest sale of the year is here! Save big on jewelry across the brand’s site.
• Cozy Earth: Grab some sheets and new bedding during Cozy Earth’s Black Friday sale — you can save up to 25% sitewide.
• Kiehl’s: Get 30% off across the Kohl’s site ahead of Black Friday.
• Kohl’s: Black Friday deals start now at Kohl’s. You can score deals on top brands, including Tonies, Shark, Fitbit and more.
• Land’s End: It’s no secret we love Land’s End. Now’s the time to show even more love by shopping the brand’s early Black Friday sale. Use the code THANKS to get 50% off sitewide.
• Madewell: Use the code LETSGO to get 40% off your purchase.
• Naturepedic: Looking for a mattress or bedding upgrade? Editor-loved Naturepedic is offering 20% off organic mattresses and bedding.
• Our Place: This Shop TODAY-loved cookware brand is having early Black Friday deals for your next kitchen upgrade. Save up to 35% off sitewide.
• The Ordinary: Affordable skin care just got better (and cheaper). The Ordinary is offering 23% off their site for a limited time only.
• True Botanicals: This celeb-loved beauty brand kicked off its Black Friday Sale, so you can save up to 50% across the site.

When is Black Friday 2025?

This year, Black Friday falls on Nov. 28, 2025. However, many brands have deals that extend beyond one day.

What will be on sale for Black Friday and Cyber Monday?

In previous years, we’ve seen major discounts on classic items such as electronics and hundreds of dollars off on TVs. We’ve already started to see deals of this caliber across retailers. During these sales holidays, we also typically see rare deals on brands that don’t often go on sale, like Sunday Riley, Dyson and more.

Will brands price-match on Black Friday?

Many sites, including Best Buy, Target and Walmart have price-matching policies, though they vary by retailer, so be sure to click each of the links to see their individual policies.

Target, specifically, has announced a holiday price-matching policy, so if you buy a product between now and Dec. 24, 2025 and see the price drop lower in that time period, you can request a price match.

What’s better: Black Friday or Cyber Monday?

While there used to be a big difference between the deals you could find on Black Friday vs. Cyber Monday, in the last few years the lines have blurred. Some brands will offer better deals in store for Black Friday and others will save their deepest online discounts for Cyber Monday, but for the most part, you will find similar (and equally impressive) deals on both days.

How we chose

Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead of Black Friday and Cyber Monday to determine the absolute best dealsduring the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.