What is Green Wednesday? 2nd biggest day for marijuana sales all year

November 26, 2025

The boost is thanks in part to what social media users call ‘the cousin walk’

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Wednesday, November 26, 2025 2:54PM

What is Green Wednesday? 2nd biggest day for marijuana sales all year

The day before Thanksgiving has been dubbed Green Wednesday.

The modern-day Thanksgiving isn’t just about raising a glass with the ones you love.

Families are now popping a gummy or rolling up where recreational marijuana is legal, like in New Jersey and Delaware.

In fact, the day before Thanksgiving has been dubbed “Green Wednesday.”

It’s the second-biggest day for cannabis sales after 4-20.

The boost is thanks in part to what social media users call “the cousin walk.” It’s sort of like when a few relatives duck out to “walk the dog” or “get some fresh air.”

We all know what they’re really doing.

Brands like Jif, Hidden Valley and Taco Bell all jumped on the “cousin walk” trend last year with advertisements and promotions.

The Cannabis Media Council, which is working to remove the stigma from marijuana use, launched a public service announcement encouraging a post-dinner stroll.

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