Amazon Prime Day 2025  will almost certainly take place on July 15th and 16th, when some products will traditionally be extremely discounted. The ticket to these discounts? Amazon Prime membership. But don’t worry if you don’t have it yet – you can try it free for 30 days right during the sale. Smart, Amazon. Very smart.

What can we expect this year? The biggest discounts!

In short: a lot. In the long run? A lot. Amazon Prime Day 2025 is expected to bring thousands of deals on almost everything from tech to fashion, cosmetics, and toys. If you’re looking for a good excuse to buy a new smart speaker, jeans, hair dryer, or LEGO sets (for kids, of course… or maybe not), you just found it.

We expect discounts on brands such as Apple, Samsung, Sony, Bose, Levi’s, Adidas, Dyson, Revlon, and of course Amazon’s own appliances, which are almost always at record low prices on Prime Day. Many prices are even lower than on Black Friday – which is no small feat.

Examples of last year’s discount splurge: Amazon Prime Day

Although discounts of 77 % (like with a carpet last year) are not the rule, discounts in the range of 30–50 % are quite a realistic story.

The hottest categories for 2025

Electronics, gadgets and smart technology

If your TV still isn’t smarter than you – now’s the time to fix that. Prime Day will once again bring lower prices on TVs (especially 4K and OLED models), smartphones, headphones and laptops. Amazon’s own devices (Echo, Fire TV, Kindle) will once again be in the spotlight – up to 50% off is almost guaranteed.

Even Apple products, which are quite reluctant to discount, have managed to drop their prices by around 20-30% this year. Samsung, Sony, LG, Bose? All on the list of discounts. And yes – if you want a new iPad, now is the time to grab it without a guilty conscience.

Household and smart home

If you’ve been thinking about a new deep fryer, blender, robot vacuum or espresso machine – make a wish list. Amazon will once again spoil you with brands like Ninja, Philips, Roomba, Dyson, De’Longhi and Shark. Discounts of 30-40 % are not uncommon. A good vacuum cleaner can be a better investment purchase than cryptocurrencies. We’re just saying.

Beauty, cosmetics and wellness

A category that has been booming in recent years. L’Oreal, Maybelline, CosRx, Dyson Airwrap, Foreo – everything will be on the table. Many at half price. And if there was ever a good time for an electric toothbrush or an LED face mask, this is it. Vitamins, proteins and supplements will also be discounted – wellness has never been so affordable.

Fashion and footwear

Amazon isn’t just for gadgets. Levi’s jeans, Adidas sneakers, Crocs flip-flops, Calvin Klein underwear—Prime Day offers the chance for a total fashion refresh. Many brands will be discounted by as much as $50. Who says you can’t be fashionable and affordable at the same time?

Toys, games and books

LEGO sets, video games, board games, books (especially Kindle e-books) will be part of the big sales. If you’re looking for Christmas gifts – yes, July is not too early. Only the best are released in December, because they already sorted everything out in July.

Sports, leisure and pets

From yoga mats to electric scooters, this sector won’t disappoint. Your pets won’t be left empty-handed either. Amazon traditionally offers discounts on food, toys, and accessories for four-legged household members.

The most desirable devices on Amazon in 2025

📱 Smartphones

1. Apple iPhone 16 Pro Max – With an improved camera and longer battery life. BUY
2. Samsung Galaxy S25 Ultra – With advanced AI ProVisual Engine for exceptional photos.
3. Xiaomi 15 Ultra – With a top-notch camera and long battery life.
4. OnePlus 13s – With OnePlus AI Suite+ for an enhanced user experience.
5. Poco F7 – With a powerful processor and an affordable price.
6. Motorola Edge 60 – With premium design and powerful cameras.
7. Vivo T4 Ultra – With a mid-range offering flagship-level performance.

🎧 Headphones and speakers

1. Sony WH-1000XM6 – With improved noise cancellation and better sound.
2. Marshall Kilburn III – Portable Bluetooth speaker with over 50 hours of battery life.
3. Anker Soundcore P41i – With active noise cancellation and a charging case that also serves as a power bank.
4. Bose QuietComfort Ultra – With superior comfort and sound quality.
5. Sennheiser Momentum 4 – With long battery life and premium sound.
6. Soundcore Liberty 5 – With noise reduction and improved sound quality.
7. Marshall Willen II – Mini Bluetooth speaker with a retro design and 17 hours of battery life.

⌚ Smartwatches and wearables

1. OnePlus Watch 3 – With an AMOLED display, 5-day battery life, and advanced health tracking.
2. Garmin Forerunner 970 – With the most powerful AMOLED display and built-in microphone.
3. Apple Watch Series 10 – With a larger screen and improved health features.
4. Honor Watch 5 Ultra – With active noise cancellation and real-time AI translation.
5. Samsung Galaxy Watch7 – With improved performance and design.
6. Fitbit Charge 6 – With improved health and fitness tracking.
7. Amazfit GTR 5 – With long battery life and elegant design.

See also

MenWearable devices

Ulysse Nardin x Amoureuxpeintre: A revolution in the world of luxury watches

🖥️ Computers and accessories

1. Lenovo ThinkBook Plus Gen 6 – The first laptop with a stretchable OLED display.
2. Razer Blade 16 (2025) – A slim and powerful gaming laptop with the latest processors.
3. Dell 16 Plus 2-in-1 – Designed for versatile use with powerful specifications.
4. Microsoft Surface Pro 12 – With improved performance and portability.
5. Anker Prime 20K Power Bank – Capable of charging two laptops simultaneously with 140W of power.
6. TCL QM8K Mini LED TV – With superior picture and sound quality.
7. Audio-Technica AT-LPA2 – With superior sound quality and modern design.

🏠 Smart home and entertainment electronics

1. Amazon Echo Dot (2025) – Smart speaker with improved sound and integration with Alexa.
2. Ring Video Doorbell 2nd generation – Smart intercom with improved image quality.
3. Dyson Cool CF1 – Bladeless table fan with improved performance.
4. TP-Link Tapo DL100 Smart Lock – Smart lock with Wi-Fi and Bluetooth connectivity.
5. Withings Omnia – Smart mirror with AI to analyze health metrics.
6. Ozlo Sleepbuds – Earplugs to block snoring and improve sleep.
7. LeafyPod AI Planter – Smart plant pot with AI for optimal care.

🎮 Entertainment and games

1. Lenovo Legion Go S – Portable game console with SteamOS operating system.
2. Anbernic RG34XXSP – Retro game console in the style of Game Boy SP.
3. Razer Kishi Ultra – Mobile gaming controller with RGB lighting and haptic feedback.
4. MSI Claw A8 – Portable game console with a powerful processor.
5. Nintendo Switch 2 – With improved performance and new features.
6. Sony PlayStation Portal – Portable game console with access to PlayStation games.
7. Xbox Series Z – With improved graphics and faster game loading.

🧠 Artificial Intelligence and Innovation

1. Apple Vision Pro – Augmented reality device with micro-OLED display.
2. Dyson Zone – Headphones with active noise cancellation and air purifier.
3. Withings Omnia – Smart mirror with AI to analyze health metrics.
4. LeafyPod AI Planter – Smart plant pot with AI for optimal care.
5. Nvidia Project Digits – A personal AI supercomputer with powerful processing capabilities.

✈️ Drones and outdoor gadgets

1. DJI Air 3 – A drone with a dual camera system and advanced features.
2. DJI Mini 3 – Compact drone with high image quality.
3. Anker Solar Beach Umbrella – Solar parasol with built-in solar panel for charging devices.
4. Roborock S8 Pro Ultra – Smart robot vacuum cleaner with advanced features.
5. Eufy E20 Robot Vacuum – 3-in-1 robot vacuum cleaner with improved navigation.
6. Beatbot AquaSense 2 – Robotic pool cleaner with autonomous navigation.
7. LG AeroCatTower – Air purifier for cat owners with an integrated toy.

How to get the most out of Prime Day 2025?

1. Make a wish list – in advance. As targeted as possible.
2. Use price tracking tools (e.g. CamelCamelCamel) to know if it’s a real discount or a marketing gimmick.
3. Compare prices with other retailers (MediaMarkt, Mimovrste, etc.) – the competition is not sleeping.
4. Activate your free Prime trial, if you are not yet a member. You don’t have to be loyal, just practical.

Bonus tip: Don’t wait for fall

Amazon will likely offer “Prime Big Deal Days” (again) in the fall, but July’s Prime Day remains the main event of the year – both in terms of the number of deals and the depth of discounts. It’s the moment when Amazon puts on its sales crown and shines as the king of e-commerce.

In conclusion: Prime Day is like a sales marathon with gold medals for the patient, informed, and a little opportunistic. If you’ve been waiting all year for “that one thing” that you otherwise wouldn’t have afforded – now you have an excuse. And it’s a completely legitimate one.

Prepare your shopping cart, set a reminder for mid-July and… let the bargain hunting begin!