Whole Foods based its brand on a certain standard of quality—but there are some things that shoppers nevertheless want. Amazon believes it has found a way to keep the shelves looking like Whole Foods, while getting you the Tide PODS and Cheez-Its you deeply desire.

Guest: Peyton Bigora, staff reporter for Grocery Dive

Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.

Podcast production by Evan Campbell, and Patrick Fort.