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The recent change in analysts’ price targets for Amazon.com has put fresh attention on how investors are thinking about the stock right now. This shift is tied to an updated story around the business, including how its different segments are being weighed and what risks and opportunities are getting more focus. Stay tuned to see how you can keep on top of these evolving views and what they might mean for your own watchlist in the months ahead.

Stay updated as the Fair Value for Amazon.com shifts by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Amazon.com.

Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives or begin writing your own Narrative!

• Recent analyst price target updates highlight that views on Amazon.com’s fair value are moving, even if there is no single consensus figure for investors to anchor to.

• These changes often reflect how analysts balance Amazon.com’s different business segments, such as retail, cloud services, and advertising, when they build their valuation models.

• Adjustments in segment assumptions, like margins or long term investment needs, can shift what analysts see as a reasonable fair value range without any one headline number telling the whole story.

• For your own watchlist, the key takeaway is that price targets are opinions based on specific assumptions, so it can be helpful to understand what parts of the business each analyst is emphasizing.

• If you are tracking Amazon.com over time, watching how and why fair value estimates move can give you context for share price moves, rather than treating any single price target as a definitive signal.

Narratives on Simply Wall St let you put a clear story behind the numbers for a company like Amazon.com. You can set out your view on future revenue, earnings and margins, link that to a forecast and then to a fair value, all in one place. Narratives live on the Community page, are easy to follow, and adjust when fresh news or earnings arrive, helping you decide whether the current price sits above or below your view of fair value.

Head over to the Simply Wall St Community and follow the Narrative on Amazon.com to stay plugged into how the story and numbers connect: