Why Cyber Monday could break spending records despite economic uncertainty
December 1, 2025
The countdown to the holidays is on, and between the gifts, the gatherings, and travel, each person’s expected to spend $1,552. That’s according to *** survey from PWC. That sounds steep, but it’s 5% less than last year, driven largely by cost conscious Gen Zers looking to cut back on spending. Bottom line, if you can, start budgeting now. Set up *** holiday fund and automate your savings, even if it’s only $25 to $50 *** week. That’ll add up to *** $100 by November. For another budget boost, turn clutter into cash by selling clothes, electronics, or kids’ toys. Once you’ve done all that, make your budget and stick to it. Write down every expense, gifts, food, travel, even wrapping paper. Start your shopping early and spread it out. Many retailers start rolling out holiday sales as early as October, allowing for more wiggle room in your budget. Start there and then take advantage of sales events like Black Friday and Cyber Monday. For additional savings, join store loyalty programs, sign up for newsletters and deal alerts, and make sure to check your credit card for cashback offers. Reporting in Washington, I’m Amy Lowe.
Why Cyber Monday could break spending records despite economic uncertainty
Updated: 11:20 PM EST Nov 30, 2025
Deals promoted as some of the best of the holiday season are expected to keep people across the United States glued to their computers and smartphones as the post-Thanksgiving shopping marathon wraps up on Cyber Monday. It’s no secret that buying things online is now a staple of many people’s everyday routines. And year after year, those purchases mount during the gift-giving holiday rush. Experts expect consumers to drive record Cyber Monday spending this year, even amid wider economic uncertainty.Video above: Saving for the holidays Adobe Analytics has estimated that U.S. shoppers will spend $14.2 billion online Monday, or 6.3% more than in 2024. They already spent $11.8 billion online for Black Friday and another $6.4 billion on Thanksgiving Day, exceeding Adobe’s forecasts. Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays. “Cyber Week is off to a strong start,” Vivek Pandya, lead analyst at Adobe Digital Insights, said. “Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.”Deals on electronics and apparel are poised to peak Monday at 30% and 26% off average listed prices, per Adobe’s latest estimates.While the amount of money going into online shopping carts is expected to reach new heights as consumers try to get the biggest bangs for their bucks while they can, rising retail prices also may contribute to any record sales figures that materialize.Businesses and households have watched anxiously for financial impacts from U.S. President Donald Trump’s tariffs on foreign imports. Workers in both the public and private sectors are also struggling with anxieties over job security amid both corporate layoffs and the after-effects of the 43-day government shutdown.For the November-December holiday season overall, the National Retail Federation estimates that U.S. shoppers will spend more than $1 trillion for the first time this year. But the rate of growth is slowing — with an anticipated increase of 3.7% to 4.2% year over year, compared to 4.3% during last year’s holiday season.At the same time, credit card debt and delinquencies on other short-term loans have been rising. More and more shoppers are turning to “buy now, pay later” plans, which allow them to delay payments on holiday decor, gifts and other items. Buy now, pay later loans are expected to drive $20.2 billion in online spending this holiday season, according to Adobe, up 11% from last year. The firm predicted that buy now, pay later loans would pass a new $1 billion milestone on Cyber Monday, the vast majority involving purchases made on mobile devices.Overall, mobile devices have become the dominant shopping platform consumers are turning to for the holidays. Adobe expects smartphones, wearable tech and other handheld electronics to account for 56.1% of online spending this season, worth a total of $142.7 billion. Five years ago, a majority of online purchases were made on desktops.Shopping services powered by artificial intelligence are also expected to play a role in what consumers choose to buy. Software company Salesforce estimated that AI asssitants and digital agents contributed to $14.2 billion of the total $79 billion it said was spent online worldwide on Black Friday.Cyber Monday’s “hot sellers” will include gaming consoles such as the Nintendo Switch 2 and toys-turned-fashion statements like Labubu Dolls, Adobe said. The analystics firm anticipates the newest editions of popular consumer electronics — including the iPhone 17, Google Pixel 10 and Samsung Galaxy S25 — will also see high demand. To many, Cyber Monday is billed as the “last call” to take advantage of the deepest discounts in the days following Thanksgiving. But its reach has grown over the years.Cyber Monday is two decades old now, dating back to when the National Retail Federation first coined the term in 2005. Today, sales continue to bubble up throughout the week — riding on the hype that the industry has built to fuel consumer spending.
Deals promoted as some of the best of the holiday season are expected to keep people across the United States glued to their computers and smartphones as the post-Thanksgiving shopping marathon wraps up on Cyber Monday.
It’s no secret that buying things online is now a staple of many people’s everyday routines. And year after year, those purchases mount during the gift-giving holiday rush. Experts expect consumers to drive record Cyber Monday spending this year, even amid wider economic uncertainty.
Video above: Saving for the holidays
Adobe Analytics has estimated that U.S. shoppers will spend $14.2 billion online Monday, or 6.3% more than in 2024. They already spent $11.8 billion online for Black Friday and another $6.4 billion on Thanksgiving Day, exceeding Adobe’s forecasts.
Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays.
“Cyber Week is off to a strong start,” Vivek Pandya, lead analyst at Adobe Digital Insights, said. “Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.”
Deals on electronics and apparel are poised to peak Monday at 30% and 26% off average listed prices, per Adobe’s latest estimates.
While the amount of money going into online shopping carts is expected to reach new heights as consumers try to get the biggest bangs for their bucks while they can, rising retail prices also may contribute to any record sales figures that materialize.
Businesses and households have watched anxiously for financial impacts from U.S. President Donald Trump’s tariffs on foreign imports. Workers in both the public and private sectors are also struggling with anxieties over job security amid both corporate layoffs and the after-effects of the 43-day government shutdown.
For the November-December holiday season overall, the National Retail Federation estimates that U.S. shoppers will spend more than $1 trillion for the first time this year. But the rate of growth is slowing — with an anticipated increase of 3.7% to 4.2% year over year, compared to 4.3% during last year’s holiday season.
At the same time, credit card debt and delinquencies on other short-term loans have been rising. More and more shoppers are turning to “buy now, pay later” plans, which allow them to delay payments on holiday decor, gifts and other items.
Buy now, pay later loans are expected to drive $20.2 billion in online spending this holiday season, according to Adobe, up 11% from last year. The firm predicted that buy now, pay later loans would pass a new $1 billion milestone on Cyber Monday, the vast majority involving purchases made on mobile devices.
Overall, mobile devices have become the dominant shopping platform consumers are turning to for the holidays. Adobe expects smartphones, wearable tech and other handheld electronics to account for 56.1% of online spending this season, worth a total of $142.7 billion.
Five years ago, a majority of online purchases were made on desktops.
Shopping services powered by artificial intelligence are also expected to play a role in what consumers choose to buy. Software company Salesforce estimated that AI asssitants and digital agents contributed to $14.2 billion of the total $79 billion it said was spent online worldwide on Black Friday.
Cyber Monday’s “hot sellers” will include gaming consoles such as the Nintendo Switch 2 and toys-turned-fashion statements like Labubu Dolls, Adobe said. The analystics firm anticipates the newest editions of popular consumer electronics — including the iPhone 17, Google Pixel 10 and Samsung Galaxy S25 — will also see high demand.
To many, Cyber Monday is billed as the “last call” to take advantage of the deepest discounts in the days following Thanksgiving. But its reach has grown over the years.
Cyber Monday is two decades old now, dating back to when the National Retail Federation first coined the term in 2005. Today, sales continue to bubble up throughout the week — riding on the hype that the industry has built to fuel consumer spending.
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