• Academy Sports + Outdoors recently launched its 2025 holiday gift program, unveiling value-driven deals, extended store hours, and a lineup of holiday shopping conveniences both in-store and online.

• A noteworthy aspect of the announcement is Academy’s focus on best-price guarantees, curated gift guides, private brand exclusives, and flexible shopping options such as same-day delivery and buy-online, pick-up in-store.

• We’ll explore how Academy’s emphasis on omnichannel convenience and holiday promotions could shape its ongoing investment narrative.

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To be a shareholder in Academy Sports + Outdoors, an investor needs to believe in the company’s ability to grow through omnichannel retail, private label expansion, and ongoing store openings, even as cost pressures and a more promotional retail environment weigh on near-term results. The recently announced 2025 holiday program strengthens Academy’s focus on convenience and value for customers but is unlikely to materially offset the short-term risk that intense promotional activity may further erode margins, given ongoing profit pressures visible in the latest earnings results.

The holiday gift program’s best-price guarantees and expanded buy-online, pick-up in-store options reinforce the company’s commitment to omnichannel convenience, a catalyst that investors have been watching, given accelerated e-commerce growth and an expanding digital presence. These enhancements may support Academy’s efforts to drive store and online traffic during peak shopping periods, yet the competitive impact on margins remains an open question.

By contrast, investors should be aware that promotional pressures could challenge Academy’s pricing power and gross margins if…

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Academy Sports and Outdoors’ outlook calls for $7.2 billion in revenue and $460.3 million in earnings by 2028. This scenario relies on a 6.6% annual revenue growth rate and a $89.4 million earnings increase from the current $370.9 million.

Uncover how Academy Sports and Outdoors’ forecasts yield a $57.50 fair value, a 26% upside to its current price.

The Simply Wall St Community provided four fair value estimates for Academy Sports + Outdoors, ranging from US$23.75 to US$69.37 per share. These varied opinions come as company margins face pressure from rising costs and increased promotional intensity, which may affect returns, see how other market participants view the outlook.