When artificial intelligence began changing his business four years ago, Aaron Levie, the chief executive of Box, decided to adjust.

Box, a Silicon Valley maker of software for storing and managing data, started weaving A.I. into its products. It began selling A.I. aimed at automating tasks like reviewing and approving contracts. And it asked employees to set aside their usual work to help other colleagues use A.I.

That led Box to post a new job last fall: senior director of A.I., data and integration, to help it wire together its internal systems and data so its workers could better use A.I.

The job was one of 13 new kinds of roles that Box has created because of A.I., with titles like A.I. architect, A.I. solutions manager and A.I. platform leader. With the proliferation of these positions, Box expects to have more than 3,000 employees by early next year, up from 2,900 at the start of this year.

“We ourselves are selling A.I. to our customers, so that’s actually causing us to need to hire more people,” Mr. Levie, 41, said. “And as a user of A.I., we’re getting new forms of productivity that’s also causing us to hire people.”

Across the tech industry, companies such as Meta and Coinbase have been laying off workers in the name of A.I. Many people fear that the powerful technology, which can generate code and answers to questions, will increasingly replace workers in jobs like computer programming and engineering management.