The automotive and drag racing world is mourning the loss of Kyle Loftis, the founder of 1320Video and one of the most influential storytellers in modern street racing culture. Multiple tributes from industry figures, event organizers and fans began pouring in Wednesday following news of Loftis’ passing.

At this point, no official cause of death has been publicly released for Loftis. Multiple reports and tributes published Wednesday state that the cause remains undisclosed.

Loftis launched 1320Video in the mid-2000s and helped redefine how grassroots street racing and drag racing were covered online. Long before social media became saturated with automotive content, 1320Video built a massive following by capturing raw street races, cash days events and high-horsepower builds from across the country. The channel’s name itself became synonymous with quarter-mile performance.

What started with handheld cameras and DVDs eventually grew into one of the most recognizable automotive media brands in the world. His brand even launched the Cleetus McFarland juggernaut we know today.

Through 1320Video, Loftis showcased everything from underground street cars to some of the quickest drag-and-drive machines in the country, helping shine a spotlight on racers, builders and events that may have otherwise gone unnoticed.

Friends and fans throughout the automotive industry remembered Loftis not only for his creativity behind the camera, but also for his positivity and passion for the sport. His work helped usher automotive YouTube coverage into the mainstream and inspired countless content creators who followed in his footsteps.

Beyond the millions of views and viral videos, Loftis built a reputation as someone deeply connected to the racers and enthusiasts he covered. Whether filming street races late at night or documenting major drag-and-drive events across the country, he became a familiar face in the performance community.

As tributes continue to pour in across social media, many are sharing memories of how 1320Video introduced them to drag racing, street racing and high-performance automotive culture for the first time.

Loftis leaves behind a lasting legacy within the racing community and an undeniable impact on automotive media.