Polestar, Oxford Launch EV Performance Study
May 23, 2026
The SDG Impact Lab at the University of Oxford and Polestar launched an EV performance study focused on whether driving excitement can be scientifically defined and measured. The collaboration marks the start of a joint effort to examine how driving pleasure can be understood through measurable signals in the brain and body.
As electric vehicles become more common, traditional performance benchmarks are becoming less central to vehicle development.
EV Performance Study Focus
Polestar and the SDG Impact Lab at the University of Oxford said they are exploring a broader definition of performance. The companies want to include emotional and experiential aspects of driving. The EV performance study combines expertise from engineering science and experimental psychology.
Six senior Innovation Fellows pursuing Doctor of Philosophy degrees at the University of Oxford are conducting the research. The fellows are working as a multidisciplinary team. Senior university academics and Polestar automotive specialists are supporting the project.
“This project demonstrates how academic research can create real-world impact beyond the university,” said Prof. Alexander Betts, pro-vice chancellor and co-founder of the Oxford University SDG Impact Lab. “Working with Polestar allows us to translate scientific insight into knowledge that can help shape future innovation.”
Measuring Driving Responses
Researchers will examine physiological, cognitive and behavioral responses while participants drive a high-performance Polestar vehicle.
The study will analyze brain activity together with biometric and behavioral data. According to the partners, the EV performance study aims to determine whether researchers can observe, analyze and quantify sensations associated with driving excitement.
The project also challenges assumptions that engine sound defines driving engagement. Instead, the study explores how electrification could support new approaches to vehicle performance development.
Sustainability and Vehicle Dynamics
The study also aims to identify ways to influence consumer perceptions of EV performance. The partners also want to support the broader transition to electric mobility.
According to the organizations, the project reflects both parties’ focus on sustainability and positive change. Polestar said it has maintained a broader approach to vehicle performance since the brand launched.
The company recently introduced the Polestar 5, its most performance-focused vehicle to date.
The four-door Grand Tourer uses the company’s Polestar Performance Architecture platform and bonded aluminum construction. Polestar said the design reduces weight and improves vehicle response.
Polestar said traction control systems, suspension tuning, brake setups and tires all contribute to the vehicle’s driving feel.
“At Polestar we’ve proven to be a guiding star in design and sustainability, now it’s time to lead with performance, by challenging conventions around straight-line acceleration being the default measure of driving excitement,” said Christian Samson, head of product attributes at Polestar. “The scientific approach of this research promises real-world benefits for our customers, as the data can be used by our engineering team as an added layer for fine tuning our cars’ vehicle dynamics and performance attributes.”
Study Timeline
The EV performance study runs from March 9 through July 31. Researchers plan to conduct vehicle testing at the Gotland Ring test track in June.
The organizations expect to present results during a dedicated event at the University of Oxford in fall 2026. Polestar also plans to support the initiative through a four-part content series scheduled for the third quarter of 2026.
Search
RECENT PRESS RELEASES
Related Post
