Shop Amazon’s Ultimate Summer Sale Early With the Best Prime Day 2026 Tech Deals We’ve Found So Far

June 12, 2026

June has arrived and along with the hot temps, it’s bringing the hot deals, too. That’s right, Amazon Prime Day in all of its money-saving glory is barreling towards us with some of the best tech deals you’ll see all summer (and frankly, all year). Amazon announced that the four-day shopping extravaganza officially begins on June 23, but early deals are already live. So, brace your wallet for impact, and get ready to fill your digital cart with big-ticket savings. 

Thousands of items are going to see record-low pricing, but how will you discern the diamond deals from the rough? Well, here at PCMag, finding deals actually worth your dollar is our area of expertise and Amazon Prime Day is kind of like the World Cup of shopping to us. It’s our job to make sure you don’t miss out on any markdown that could save you some serious cash.

For the next few weeks, we’ll be digging through thousands of early deals to pick the cream-of-the-savings-crop. Basically, we’re going to be the first to arrive to the Prime party and the last to leave. So make sure to check back here as we update the best deals early and often!

Laptop Deals

Lenovo ThinkPad E16

16-inch, 1200p display, Intel Ultra 7 255H CPU, 16GB RAM, 512GB SSD

$1,279.00
at Amazon
$1,799.00
Save $520.00


Get Deal

Lenovo is among the most trusted laptop brands in the industry, and we’ve tested just about every notable model with rigorous benchmarks for years now. Those reviews include the first-gen Lenovo ThinkPad E16 where laptop expert Eric Grevstad pointed out that it didn’t reinvent the wheel but did offer a “capable big-screen business laptop at a bargain price.” It’s 28% off on Amazon right now, slashing $510 off the $1,799 list price.

Back then, we might’ve had a bone to pick with the display quality, but the third-generation on sale here fixes that with a dazzling 16-inch, 1200p screen with ample space for dozens of multitasking windows. It goes easy on your eyes, lets you tackle the workday hard, and is only $1,289 for a sweet early Prime Day treat.

Samsung Galaxy Book Pro 360

15.6-inch, 1080p display, Intel Core Ultra 7 256V CPU, 16GB RAM, 512GB SSD

$1,199.99
at Amazon
$1,349.99
Save $150.00


Get Deal

Staring at a screen all day? You deserve a display with near-perfect contrast and vivid colors that practically leap off it, especially if you’re conducting some creative work. The Samsung Galaxy Book Pro 360 checks both boxes with a roomy 15.6-inch Super AMOLED display, which doubles as a capacitive touchscreen and works with the included S Pen stylus. And if that’s on your checklist too, it’s currently $150 off before Prime Day.

The Galaxy Book Pro 360 is a well-rounded, remarkably thin, and ultraportable laptop that we awarded an “Excellent” rating in our review. A 360-degree hinge lets you switch between PC, tablet, and tent modes if you enjoy mixing it up, and it isn’t a burden in your bag at only three pounds. Managing Editor Tom Brant doubled down on its portability, claiming that “Samsung set out to make a 2-in-1 convertible that’s more like a phone than a laptop.” And just like a phone, it’s sleek, thin, light, and packs a performance punch with unique privacy software features and a powerful 11th Generation Intel Core i7 processor.

Don’t forget to check out the other early Prime Day laptop deals to find something else you’ll like!

Monitor Deals

ViewSonic VP16-OLED Portable Monitor

1080p resolution, 15.6-inch display, 3-year warranty

$229.99
at Amazon
$399.99
Save $170.00


Get Deal

Who said powerful couldn’t be portable? Not us, especially considering PCMag’s senior hardware writer Tony Hoffman gave this ViewSonic VP16-OLED portable monitor an “Outstanding” rating. In our review, he touted it for rendering “vivid colors and deep blacks befitting its OLED panel—the first we’ve seen on a portable monitor.” Such power on the go made it worthy of our Editors’ Choice award, and Amazon has it on sale for $229.99 right now—43% off its $399.99 list price!

This ViewSonic VP16-OLED portable monitor rocks a gorgeous OLED display with a solid 60Hz refresh rate, making it ideal for graphic artists, videographers, and other creative professionals who want to take their work to a coffee shop or elsewhere to fuel their inspiration. It’s packed with two USB-C ports (one for charging and the other for power), one micro HDMI jack, and a universal 3.5mm audio-out port to support any of your compatible devices. And the flexible, double-hinged stand is sturdy but malleable enough to adjust for plenty of angles, which is especially helpful if you need to work around others.

Feast your eyes on these other early Prime Day monitor deals we found.

More Monitor Deals

*Deals are selected by our commerce team

Desktop PC Deals

Lenovo ThinkCentre Neo 50q Desktop

Intel Core i5-13420H CPU, 16GB RAM, 512B SSD

$699.99
at Amazon
$859.99
Save $160.00


Get Deal

Talk about pint-sized power: The ThinkCentre Neo 50q runs on an Intel Core i5-13420H processor that’s designed to keep up with a busy day of multitasking, video meetings, and productivity tasks without lag. We reviewed a Snapdragon X-equipped configuration and observed that it operated with impressive silence, low energy draw, and solid security features, according to expert Mark Coppock. You can rock up to two displays at once with the HDMI 2.1 and DisplayPort 1.4 if you need the extra screen space, and 16GB DDR5 RAM & 512GB NVMe SSD make sure all your operations run smoothly and files are accessible lickety-split.

If you have a small office space but need more power, the ThinkCentre Neo 50q is $160 off on Amazon right now. Don’t let this deal slide between your fingertips!

And if you’re itching for something different, don’t forget to browse our list of other early Prime Day deals on desktops.

More Desktop Deals

*Deals are selected by our commerce team

Printer Deals

HP Smart Tank 5101 Printer

All-in-one, Wi-Fi, USB, Wi-Fi Direct, 12ppm mono, 5ppm color

$179.89
at Amazon
$259.99
Save $80.10


Get Deal

Printers aren’t the most exciting purchase, but for those of us who still like physical copies of our documents, there are a lot of solid options at low prices. So if your dusty old printer is starting to kick the can, consider the reliable HP Smart Tank 5101. Right now, Amazon has it on sale for $179.89, slashing $80 off its $259.99 list price.

The HP Smart Tank 5101 isn’t the most premium printer in the room, but it’s a simple paper-printing machine that comes with up to two years of ink included. It can print up to five color pages or 12 black-and-white pages per minute and supports scanning and copying, as well. And if you need a picture on paper pronto, you can print straight from your phone via Wi-Fi or Wi-Fi Direct. In our 2023 review, we docked a few points for its underwhelming 100-page input tray, which needs frequent replenishment, but our contributing editor gave it a solid “Good” rating and deemed it a worthy choice based on “sheer ink economics.”

Be sure to check out the other early Prime Day printer deals we’ve already spotted.

More Printer Deals

*Deals are selected by our commerce team

Tablet Deals

Samsung Galaxy Tab S10+

12.4-inch display, Android, 512GB storage, AMOLED 2X display, Galaxy AI tools, S Pen

$799.99
at Amazon
$1,099.99
Save $300.00


Get Deal

The time to save on top-notch tablets has arrived, and the Samsung Galaxy Tab S10+ is the frontrunner on our list of early Prime Day tablet deals. Amazon has it listed for 27% off, slashing a sweet $300 off the usual $1,099.99 price tag.

The 12.4-inch Android tablet is a productivity powerhouse, sporting a stunning Dynamic AMOLED 2X display with an anti-reflective coating that helps reduce glare. Galaxy AI tools and an included S Pen stylus solidify the S10+ as a productivity machine, and the 120Hz refresh rate keeps visuals silky smooth while 12GB of RAM and 256GB of storage ensure your operations are friction-free, too. You don’t have to worry about power if you’re on the go, because its monstrous 10,090mAh battery is built to outlast even the longest workdays. And if that workday includes video calls, the S10+ has you covered with a 12MP front-facing camera in addition to the 13MP and 8MP rear cameras.

PCMag expert Iyaz Akhtar gave it an “Excellent” rating in our 2024 review, praising its refined productivity tools, useful AI features, and overall impressive performance that ultimately earned the Galaxy Tab S10+ our Editors’ Choice award. Don’t miss out on 27% off this terrific Android tablet!

Apple iPad 11-inch

11-inch Liquid Retina display, 128GB storage, A16 Bionic processor, Wi-Fi 6 connectivity

$299.00
at Amazon
$349.00
Save $50.00


Get Deal

The 11-inch iPad is Apple’s entry-level iPad, and it’s the perfect stepping stone into the company’s ecosystem. The Liquid Retina Display is crisp and spacious enough to multitask, especially if you leverage Stage Manager to keep track of all your windows. Its A16 Bionic processor keeps everything running buttery smooth, and 128GB of storage offers plenty of space for your files, apps, and any downloaded Netflix episodes. Plus, if you’re taking video calls, Center Stage helps reduce distractions and keeps you centered in the frame at all times.

At just a hair over one pound, it’s impressively light in both your hand and bag. As Apple’s basic iPad, it utilizes Touch ID on the power button for added security, too. In our review, PCMag expert Eric Zeman gave it an “Excellent” rating, calling it the company’s best tablet for most people. And right now, Amazon has it on sale for $299, which is 14% off its regular $349 list price. Apple deals don’t fall from the tree often, so the time to buy is now!

More Tablet Deals

*Deals are selected by our commerce team

TV Deals

TCL 98-Inch Class QM7K Series

Mini LED QLED 4K HDR, 120-144Hz, Anti-reflective screen, Dolby Atmos

$1,997.99
at Amazon
$2,999.99
Save $1,002.00


Get Deal

We’re seeing big savings on big TVs. This 98-inch TV is no joke, especially since that size puts it more in home theater territory and out of reasonable range for a small living room. But if you need almost an entire wall of your home filled with a mini-LED TV that holds up for long gaming sessions as well as it does movie night (thanks to a generous 144Hz refresh rate), you can save over $1,000 on this TCL 98-inch Class QM7K Series on Amazon right now.

TV expert Will Greenwald gave the 65-inch QM7K an “Excellent” rating in our review, praising it for its “impressive contrast and wide, if not quite perfect, color.” It’s a strong step up from its predecessor in the brightness department, and we measured up to 2,092 nits during testing. Its usual $2,999.99 list price is fairly reasonable already, but 33% off definitely butters up this deal.

Note: While our review tested the 65-inch TCL QM7K, it is identical in specs and features to the 98-inch model, which is currently 33% off on Amazon. But the 65-inch model is on sale for 20% off on Amazon right now!

More Television Deals

*Deals are selected by our commerce team

Fitness Tracker Deals

Garmin Epix Pro (Gen 2)

47mm display, 32GB storage, 100-meter water-resistance depth

$499.99
at Amazon
$999.99
Save $500.00


Get Deal

Time is of the essence for this smartwatch deal. The Garmin Epix Pro (Gen 2) is rugged and ready for adventure, with a stunning AMOLED display and a scratch-resistant sapphire lens, so you don’t have to worry about damaging it in harsher conditions. It features plenty of activity modes (like running, skiing, racquet sports, and more) with highly accurate GPS, endurance tracking, and general health monitoring. It can also measure your blood oxygen level, thanks to a handy Pulse Ox reader. And if sleep health is on your mind, the Epix Pro (Gen 2) delivers a full picture of your sleep quality to examine over your morning cup of coffee.

It’s made for true athletes and generally active folks alike. Oh, and did I mention, it has a built-in flashlight? This deal isn’t going to last long, so get 50% off before time runs out.

Make sure to check out the other early Prime Day fitness tracker deals we’re keeping our eyes on.

More Smartwatch Deals

*Deals are selected by our commerce team

Wireless Earbuds Deals

Apple AirPods Pro 3

H3 chip, IP57 waterproof rating, personalized Spatial Audio with head tracking, long battery life

$179.00
at Amazon
$249.00
Save $70.00


Get Deal

Deals like this one are music to our ears. Not only did the AirPods Pro 3 receive our rarest 5-out-of-5 star rating, but they also won our Editors’ Choice award, making them PCMag’s top pick for wireless earbuds. In our review, audio expert Eric Zeman praised them as “easily the best-sounding earphones Apple has made.” And if you’re looking for the best wireless buds on the market, you found them for a rare bargain: Amazon has the Apple AirPods Pro 3 on sale for 28% off at $179—the lowest we’ve ever seen them!

They might look just like the AirPods Pro 2, but trust that Apple didn’t pull its punches. The AirPods Pro 3 boast new AI-powered features like hearing protection, live language translation, heart rating monitoring, and fitness tracking that make these buds smarter than ever. The active noise cancellation is stellar, cutting out twice the noise than their predecessors, so you can tune out the usual happenings at the coffee shop or the unavoidable hum of an airplane cabin. And Spatial Audio improvements with Dolby Atmos ensure that whatever tunes you spin will sound top-notch.

More Earbud Deals

*Deals are selected by our commerce team

Headphone Deals

Sony WH-CH720N

Noise-Canceling Wireless Headphones

$98.00
at Amazon
$179.99
Save $81.99


Get Deal

Can you hear that? It’s the sound of record-breaking savings coming through the Sony WH-CH720N. These over-ear, lightweight headphones offer above-average noise-cancellation for the price, so you can successfully tune out the kind of low-range background noise you’d encounter in an airplane cabin, on the train, or at the coffee shop.  

The WH-CH720N are powered by Sony’s Integrated V1 Processor and a Dual Noise Sensor system that makes your audio feel more atmospheric. On the battery front, you’re looking at up to 35 hours with ANC on or 45 hours with it off, and a quick three-minute charge gives you an hour of playback if you’re in a hurry. 

In our review, audio expert Tim Gideon doubled down on their affordability, saying that they were a “strong alternative to the pricier Bose Noise Canceling Headphones 700 and Sony WH-1000XM3.” Overall, they’re a ticket to solid yet affordable ANC, and they’re only $98 right now, which is the cheapest they’ve ever been. 

Sony WH-1000XM5

Noise-Canceling Headphones, 30mm drivers, 7Hz to 20kHz, AAC and SBC Codecs, USB-C Charging Cable

$278.00
at Amazon
$399.99
Save $121.99


Get Deal

We awarded the Sony WH-1000XM5 our Editor’s Choice award for audiophiles. And at 38% off, these outstanding headphones, they’re real close to the lowest price we’ve ever seen for them.

That sound is powered by 30mm drivers that deliver a frequency range of 4Hz to 40kHz, and depending on how loud you jam out or how you use ANC, Sony estimates you can squeeze out a solid 30 hours of battery life. Speaking of, their ANC is top-notch and doesn’t use a noticeable—and annoying—high-frequency hiss to mask signals, unlike most noise-cancellation technology. 

Gideon compared the Sony WH-1000XM5 to the Bose QuietComfort 45 and Apple AirPods Max in our in-depth review, and even with that stiff competition concluded that, “the 1000XM5 over-ear headphones offer comparable noise cancellation and [have] arguably the best sound quality of the bunch.” 

Bose QuietComfort Ultra

Over-ear Bluetooth Headphones, ANC, Stereo 3.5mm

$329.00
at Amazon
$429.00
Save $100.00


Get Deal

According to resident audio expert Tim Gideon, the Bose QuietComfort Ultra stand out for their class-leading active noise cancellation. In our review, he confirms they deliver “the best noise cancellation of any over-ear headphones we’ve tested,” so if that’s a top priority, you might’ve just found your new headphones. 

Immersive spatial audio also lets you toggle between Off, Still, and Motion modes depending on your environment, which can impact battery life. Bose estimates you can squeeze 24 hours from a single charge (or 18, depending on your immersive audio usage and volume levels). And if you’re an Android user, rejoice—the Snapdragon Sound Technology Suite provides AptX Adaptive Bluetooth codec support, which lets you stream higher-quality audio if you have a compatible device.  

High-ticket headphones come with high-ticket prices, which is a turn-off for these Editor’s Choice headphones. However, this 23% discount slashes the price by $100 and makes it easier for true audiophiles to take the leap into ANC heaven. 

More Headphone Deals

*Deals are selected by our commerce team

Speaker Deals

Sonos Move 2

Portable Wireless Bluetooth Speaker, Wi-Fi Enabled, Water-Resistant, Built-In Voice Assistants

$399.00
at Amazon
$499.00
Save $100.00


Get Deal

It’s always a pleasure to see a new generation of speakers crank up the volume, and the Sonos Move 2 sure stepped up from its predecessor. Audio expert Tim Gideon awarded it an “Excellent” rating and called it “the best Sonos speaker for listening to music outside,” in our review

This speaker lives up to its portable name thanks to a built-in handle and wireless charging base. But really, the Sonos Move 2 is all about being an outdoor speaker thanks to an IP56 rating, making it dust- and splash-resistant. While full waterproofness would give us a little more peace of mind, this unit is built for summertime fun at the beach, poolside, or at the BBQ.

With new dual-angled tweeters and a midwoofer, the Sonos Move 2 delivers crisp stereo audio, with Trueplay support that adapts the sound to your immediate surroundings—which is particularly helpful on a windy day or at a chatty patio party. One of the only downsides is the price, so a $100 discount makes the deal even sweeter if you don’t want to compromise on your outdoor jam sessions. 

More Bluetooth Speaker Deals

*Deals are selected by our commerce team

Soundbar Deals

Sonos Beam Gen 2

Soundbar with Dolby Atmos, 5 Channels, HDMI and Optical Connections, Amazon Alexa & Google Assistant

$369.00
at Amazon
$499.00
Save $130.00


Get Deal

No, you don’t have to sacrifice a subtle soundbar setup for spectacular sound. The Sonos Beam Gen 2 is tiny but mighty, about as wide as a standard computer keyboard, so it’ll fit nicely in front of a mid-sized TV. This five-channel soundbar is a solid upgrade over its predecessor, adding two extra audio processing channels and Dolby Atmos support, which is a non-negotiable for many audio buffs.

The resulting sound field is large and front-facing, and precise enough to make up for the lack of rear-facing speakers. While it doesn’t have a remote, you can control it via the infamous Sonos app or your TV remote. You can also integrate voice assistants like Amazon Alexa and Google Assistant, and obviously fold it into your multi-room Sonos setup, too. 

In our review, home theater expert Will Greenwald gave the Sonos Beam (Gen 2) an “Excellent” rating and called it a “powerful and feature-filled soundbar for anyone who wants to minimize the footprint of their home theater speaker setup.” While the price is normally hard to swallow, this 26% discount puts it only $20 above its record low—so it’s a great time to jump in.

More Soundbar Deals

*Deals are selected by our commerce team

Wi-Fi Router Deals

Amazon Eero Pro 6E

2.3GB per second network speed, 6000 square feet coverage, 6GHz band

$329.99
at Amazon
$449.99
Save $120.00


Get Deal

You can’t take advantage of early Prime Day deals without a good Wi-Fi connection. And why wouldn’t you choose our Editors’ Choice top pick—the Amazon Eero Pro 6E—while a three-pack is 27% off right now? In honor of early Prime Day savings, Amazon slashed $120 off its usually steep $449.99, making it the perfect time to buy a better connection.

This Amazon Eero Pro 6E uses Wi-Fi 6 technology to cover up to 2,000 square feet per node, so this three-pack will blanket your home with connection speeds up to 2.3 GB/s to reroute congested connections and reduce dead zones. And because it’s backward-compatible with older Eero models, you don’t have to toss your old devices if you want to upgrade.

In our review, router expert John Delaney gave it an “Excellent” rating for outperforming several serious competitors on the 5GHz band, which was impressive enough to earn our Editors’ Choice award. So don’t settle for lag and run to grab this router before the deal disappears.

Be sure to browse our other early Prime Day deals on wireless routers and mesh systems!

More Wi-Fi Mesh Network System Deals

*Deals are selected by our commerce team

Smart Lock Deals

Desloc Smart Lock D110 Plus

Bluetooth, Wi-Fi, Amazon Alexa, Google Assistant, Mobile App, Guest Access, Touchpad, Alarm

$69.99
at Amazon
$89.99
Save $20.00


Get Deal

If peace of mind is on your Prime Day shopping list, you can check it off with the Desloc D110 Plus smart lock. Smart home expert John Delaney rated it “Excellent” in our review, noting that installation was “just as easy as putting in any deadbolt,” and that it was a “good value for a multifunction smart lock.”

The D110 Plus is Wi-Fi-enabled and gives you an array of unlocking options—including a touch-screen keypad, IC-card access, and a handy fingerprint scanner that works in 0.2 seconds flat. But if you want to keep it old-school, traditional keys work just fine.

And if you’re away, the mobile app lets you check the lock’s status and enable extra Anti-Hijacking and Anti-Peeping measures. It also works with Google Assistant and Alexa, so you can add it to your ever-growing smart home. The D110 Plus was already a good bang for your buck, but this early Prime Day deal slashes 22% off, making this smart lock an even smarter buy.

More Smart Lock Deals

*Deals are selected by our commerce team

Robot Vacuum Deals

Ecovas Deebot X11 OmniCyclone

Robot Vacuum and Mop with 180 minutes of battery life

$799.00
at Amazon
$1,099.99
Save $300.99


Get Deal

The Ecovas Deebot X11 OmniCyclone is a two-in-one cleaning machine that barely has to catch its breath. With four-wheel drive, fantastic suction, and self-emptying capabilities, this robot vacuum and mop cleaned for three consecutive hours during our testing—thanks to handy GaN supercharging tech that tops off its power whenever it returns to base. And if your household is trying to reduce waste, the X11 doesn’t use disposable dust bags, either.

Smart home expert Andrew Gebhart gave the Deebot X11 OmniCyclone robot vacuum and mop an “Excellent” rating in our review, touting it as the “most well-rounded choice for the price,” particularly for its fast charging and cleaning technology that helps avoid cross-contamination. And in the spirit of savings, it’s 27% off for early Prime Day, shaving $300.99 off the normal $1,099.99 list price.

More Robot Vacuum Deals

*Deals are selected by our commerce team

Home Security Camera Deals

Ring Outdoor Cam (Stick Up Cam)

130-degree field of view, 1080p, 1 year warranty

$39.99
at Amazon
$79.99
Save $40.00


Get Deal

Hunting for home security that won’t torch your wallet (or your patience)? The Ring Outdoor Cam is completely wire-free and battery-powered, so you don’t have to worry about finding outlets or snaking power cords around your home. Right now, it’s currently 50% off at its record-low price of $40, so home security is even more enticing than usual. 

Between motion detection and sharp 1080p video, its built-in siren also ensures that nothing unwelcome lurks past your door without notice. Plus, it works swimmingly with Alexa voice commands and IFTTT if you’re adding it to your smart home.  

John Delaney gave it an “Excellent” rating in our review, emphasizing how easy it was to use and that such a feature-rich camera “delivers in spades,” earning it our Editor’s Choice award. While the camera’s Basic plan lacks in storage, the affordable $4.99 monthly plan makes up for it with 180-day storage. 

More Home Security Camera Deals

*Deals are selected by our commerce team

Unlocked Smartphone Deals

Google Pixel 10 Pro XL (Unlocked)

6.8-inch screen, Google Tensor G5 CPU, 256GB storage

$949.00
at Amazon
$1,199.00
Save $250.00


Get Deal

Cell phones often see big Prime Day discounts, and Amazon sells unlocked models that you can bring to just about any carrier. If you love a big screen and big power to match, this 21% price drop on the Pixel 10 Pro XL demands your attention. We gave this impressive mobile an “Excellent” rating in our review, with PCMag expert Iyaz Akhtar saying it was “capable of science-fiction-level AI tricks” like real-time phone audio translation and wild photography tools. Stellar industrial design, great build quality, and high-octane silicon make this a top choice, especially for this price with $250 knocked off!

More Smartphone Deals

*Deals are selected by our commerce team

SSD Deals

Samsung 990 Pro 2TB NVMe Internal SSD

2TB, M.2 Type-2280, 7450 /6900 read/write speed

$389.99
at Amazon
$639.99
Save $250.00


Get Deal

Component prices have been steadily increasing for at least a year, with no relief in sight. If you’re putting together a new PC and feeling sticker shock, Prime Day is a great way to save a bit on must-have silicon. The best SSD deal we’re seeing right now is a 39% price cut on the excellent Samsung 990 Pro, an internal drive that we gave an “Excellent” rating to in our review, where out expert Tony Hoffman called it, “a big step forward from the SSD 980 Pro, with considerably faster sequential read and write speeds and a much higher PCMark 10 Overall score.

With fast speeds, 256-bit AES hardware-based encryption, and improved power efficiency, it’s great for gamers, content creators, and anyone who has significant storage needs. The included Samsung Magician data management software is also extremely useful. But honestly, that $250 off (in this economy) is hard to beat.

More SSD Deals

*Deals are selected by our commerce team

We’ll be working nonstop to find the best Prime Day deals leading up to June 23, plus spotlight early access deals here that are too good to miss. And if you’re itching for other markdowns, check out our Deals page, where we round up all of the top savings we spy across the web.

FAQ

What Is Amazon Prime Day?

Prime Day is the yearly multi-day sale for members of Amazon’s Prime service. It’s the summer sale where you can get discounts comparable to or even better than Black Friday. The company launched Prime Day in 2015 as a celebration of its 20th anniversary, and last year was the 10th installment. Tons of people bought tons of stuff, with $12.9 billion dollars worth of products sold worldwide.

2025 saw the introduction of “Today’s Big Deals,” curated daily offers that are exclusive to Prime members with ultra-deep discounts launching at midnight PDT each day until supplies run out. This year, that is expanding even more, with deals as high as 50% off being revealed three times a day, at 12 a.m., 8 a.m., and 1 p.m. PDT.

This year’s Prime Day theme is “Big Deal Feeling,” capturing the rush of adrenaline you get when you snag a wishlist product at a deep discount. They’ll be airing commercials around that theme, as well as installing a 3D digital installation in New York City.

When Is Amazon Prime Day 2026? 

Much like last year’s, 2026’s Prime Day will span four straight days (for the second time ever). Sales go live at 12:01 a.m. PDT (in honor of Amazon’s Seattle headquarters) and close at midnight on June 26. That said, there are early deals that are already show up before the official sale even starts.

Is Prime Day for Prime Members Only?

Even though it’s in the name, ordinary shoppers can get big savings on Prime Day. That said, the deepest discounts do belong to Prime members only. If you’re not currently a subscriber, it’s free to join the service for 30 days, after which you pay $139 per year (or $14.99 per month). Our expert analysis determined it’s worth the price even for occasional Amazon shoppers. Once you’re signed up for Prime, the Amazon website and apps will show you exclusive Prime offers. If you just want to cash in for Prime Day, we can’t fault you for signing up for the free trial and cancelling later. Once you’ve secured your membership, we’ve got a list of tips and tricks for how to take advantage of deals, shipping, and more.

Amazon also offers a half-price Young Adult Membership for members of Gen Z between the ages 18-24.

Can I Get Amazon Prime for Free?

After that 30-day free trial wraps up, you do have to pay to keep using Amazon Prime. That doesn’t mean there are no ways to save on Prime, though, including student accounts for $7.49 a month (that includes 5% cash back on eligible products) and a discount program for EBT, SNAP, and Medicaid recipients at $6.99 a month.

What Else Does Prime Day Get Me?

Amazon always offers tie-in promotions from partners during Prime Day. Last year, you could get $1 a gallon off gas (which seems like it would be extremely popular to bring back), groceries, food deliveries through Grubhub, and more.

This year, some of the extra festivities include the chance to win free groceries for a year (customers who spend $15 or more on a qualifying online grocery order on Amazon are entered automatically), with $1 million in total prizes across 100 winners.

Amazon is also introducing a new feature for Alexa smart speaker users, letting you command Alexa to build a personalized Prime Day Deals Guide based on your interests, along with setting “target prices” that you can trigger it to automatically buy when the discounts get deep enough. Set one up and you have the chance to win one of 100 $1,000 Amazon gift cards.

Finally, Prime members can snag tickets to an early screening of Spider-Man: Brand New Day on July 29 in select theaters, two days before it opens in wide release. That’s pretty cool!

What’s On Sale During Prime Day?

It might take us less time to list what isn’t on sale. We’ve been covering Prime Day for a decade, and it’s a lot of work. Prime Day brings an overwhelming amount of discounts across popular product categories. Certain sectors do always see price drops on Prime Day. Amazon house brand products like Kindle tablets, Echo smart speakers, Fire TV devices and smart TVs, eero routers, Ring and Blink security cameras, and more will be discounted. Top brands like Apple, Samsung, and Google also see their best prices of the year around Prime Day.

We also typically see price drops on TVs during Prime Day, as well as speakers, headphones, laptops, and other consumer tech. We’d also expect some pre-sales leading up to Prime Day, in addition to discounts on the actual sale days, so stay tuned to our deals page all summer to hop on those offers as we find them.

How Do I Find the Best Deals on Prime Day?

You don’t. That’s our job here at PCMag. We closely monitor pricing for the entire length of the sale to find the best offers both during sales events and outside of them, using tracking services to make sure, and we’ll always let you know when it’s the legitimate lowest price. We also put together a dedicated article on Amazon Prime Day Shopping Tips for Bargain Hunters.

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