Subaru’s Beloved Enthusiast Sedan Just Posted an Unexpected Turnaround

May 4, 2026

Home / Motoring / Sports Cars

Despite an overall decline in sales, the automaker’s sporty four-door showed a rebound for the first time in months.

Close-up of a dark gray Subaru alloy wheel with a red brake caliper on a red car.Subaru

In more ways than one, 2026 has proven to be a bingo card full of suboptimal sales conditions for the automotive industry. Tariffs, gas prices… just take your pick.

However, that’s not to say that things have been all bad. Between Ford’s rebound in Mustang sales and Honda’s growing Passport Trailsport base, some enthusiast vehicles are still putting up positive numbers. 

Red Subaru WRX sedan with black wheels parked on asphalt with a gray Subaru WRX sedan in the background near rocky hills.
The WRX was one of three Subarus to post improvement for April 2026 compared to April 2025.
Subaru

Now, a beloved Subaru may also be on the cusp of a turnaround. Following an ongoing slump throughout the start of this year, the brand’s WRX finally has a bit of good news to report.

That’s because it was among just three models to post an improvement for April 2026 compared to April 2025. As a whole, Subaru was down 5.9 percent for the month, but the WRX, the Crosstrek, and the Solterra each showed growth.

Black leather manual gear shift knob with silver top and red stitching on black leather car interior.
The sedan’s manual appeal is much more accessible following Subaru’s revised pricing structure.
Subaru

Now, they’re vehicles that are performing on completely different orders of magnitude. Subaru moved some 15,667 Crosstreks for April compared to 1,178 WRXs (and 1,128 Solterras).

Nevertheless, the WRX’s numbers amounted to a 52.6 percent gain over the same period last year. It’s an especially telling improvement given that the brand’s other enthusiast option in the BRZ dropped 14.5 percent.

Granted, the little two-seater is far more of a niche item at just 282 units for April. However, the trend seems to track with Subaru’s reintroduction of the affordable base-level WRX trim earlier this year. By contrast, the BRZ lost its cheapest option following a poor 2025 performance.

Blue Subaru BRZ sports car parked on a road with mountainous terrain in the background, featuring sleek aerodynamic design, black alloy wheels, and illuminated headlights.
With the discontinuation of the BRZ’s Premium trim option, the price of entry is now higher than ever.
Subaru

In any case, when you consider that even established brand mainstays like the Forester and the Outback were down at minus 7.7 and 8.3 percent, respectively, the WRX definitely had an exceptional month. It still has to claw back from a 16.4 percent drop on the year, but this could be a sign that the winds are starting to change.

What’s more, that’s not the only way in which Subaru’s lineup is showing promise. With gas prices on the rise, the Solterra bettered its performance last year by 18.9 percent, up to 1,128 cars from 949.

Close-up of black "UNCHARTED" lettering on an orange vehicle surface.
The Uncharted and Trailseeker have joined the Solterra as members of the Subaru EV lineup.
Subaru

While this means that growth has slowed compared to past years, with a 2.2 percent improvement to 4,169 total Solterras for the year, the situation has changed. In addition to doing without EV tax incentives, it’s no longer Subaru’s sole EV.

During April, the brand debuted its new Trailseeker and Uncharted EVs following their respective announcements last year. They both also demonstrated a respectable start with 406 sales and 519 sales a pop. 

For perspective, during its first April on the market back in 2023, the Solterra found 603 buyers, and that was even with the benefit of a few months in 2022 to start gathering sales momentum. Only time will tell whether they’ll be able to keep up the pace throughout the rest of the year, but these EVs should grow in their appeal with the increase in the price at the pump.

Blue SUV with roof rack driving on a dirt trail in a rocky, grassy mountainous landscape under cloudy sky.
New EV demand may have cooled following the discontinuation of federal tax credits, but rising gas prices are proving that there’s still a market.
Subaru

To that end, as much as the WRX might seem on the up-and-up, its numbers could just as well be a brief exception. For the time being, though, these performances are certainly a unique intersection for the Subaru brand.

About the Author: Gray is an associate editor at Gear Patrol, covering cars, motorcycles and anything else with wheels. When he’s not chasing the latest industry news, he’s probably wrenching on one of many projects. For better or worse, he believes classics make perfectly practical daily drivers.

 

Search

RECENT PRESS RELEASES