Toyota Posts Strong Europe Quarter As EV Sales Jump 79%
May 1, 2026
Toyota sold around 318,000 Toyota and Lexus vehicles in Europe during the first quarter, with electrified models reaching a new record share. Compared with the same period last year, the share of electrified vehicles rose by eight percentage points to 86%.
The biggest growth came from fully electric vehicles. Toyota said its battery electric vehicle sales volume increased by 79% during the same period, showing clear momentum for a lineup that has recently gained several important new models.
A key driver was Toyota’s expanded battery electric range in Europe. That includes the upgraded Toyota bZ4X, the new Toyota C-HR+, and the Toyota Urban Cruiser. Together, those models are helping the company strengthen its position in a European market where buyers increasingly expect a wider mix of hybrid, plug-in hybrid, and fully electric choices.
Toyota also maintained its position as the second strongest passenger car brand in Europe, with a market share of 6.6%.
Toyota Professional Posts Its Best Quarter Yet
Toyota Professional, the company’s light commercial vehicle division, also delivered a strong result. The division recorded the most successful quarter in its history, with around 40,000 light commercial vehicles sold.
That represented an 8% increase compared with the same period last year. The result is important because commercial vehicles are becoming a larger part of Toyota’s European strategy, especially as fleets look for lower emissions options and more efficient operating costs.
“The first quarter result shows a clear upward trend for our battery electric vehicle strategy in Europe,” said Till Conrad, executive vice president for sales at Toyota Motor Europe.
“With the further development of the bZ4X, as well as the introduction of the Toyota C-HR+ and Urban Cruiser, we are expanding our electric vehicle offering while continuing to apply our open technology approach to electrification,” he added.
That strategy remains central to Toyota’s European business. Rather than relying only on one type of powertrain, the company continues to offer hybrids, plug-in hybrids, battery electric vehicles, and other electrified options depending on the model and market.
Yaris Cross Leads Toyota’s Passenger Car Sales
From January through March, Toyota sold around 297,500 vehicles in Europe. The Toyota Yaris Cross was the brand’s strongest performer in the B-segment SUV class, where it held a 19% share.
Other key Toyota models included the Yaris, Corolla, C-HR, and bZ4X. These models continue to give the brand a broad base in Europe, covering small cars, compact vehicles, crossovers, and fully electric models.
For the Toyota brand alone, electrified vehicles accounted for 85% of sales, up by nine percentage points from last year. Fully electric Toyota sales reached above 25,500 units, an 85% increase compared with the previous year.
That growth shows how quickly Toyota’s EV volume is improving in Europe, even as the brand remains heavily associated with hybrid technology.
Hilux And Proace Help Commercial Sales Grow
Toyota Professional continued its upward trend with strong results from several models. The Toyota Hilux stood out with around 11,500 units sold, representing a 7% increase.
The Toyota Proace family also grew, with sales rising by 9%. Demand for electric Proace versions increased even faster, climbing by 47%.
That result points to growing interest in electric vans and commercial vehicles, especially among business customers looking to reduce operating emissions while keeping practical load-carrying capability.
Lexus Reaches 97% Electrified Share Across Europe
Lexus sold just above 20,500 vehicles in Europe during the first quarter. In Western Europe, electrified models made up 100% of Lexus sales, while across Europe as a whole, the electrified share reached 97%.
The Lexus RX recorded especially strong growth, with sales volume up 60% compared with last year. The smaller Lexus LBX also made a significant contribution, with more than 6,200 units sold.
Together, Toyota and Lexus entered the year with strong electrified momentum in Europe. The results show that Toyota’s multitechnology strategy continues to deliver volume, while its newer fully electric models are beginning to play a much larger role in the company’s European sales mix.
This article originally appeared on Autorepublika.com and has been republished with permission by Guessing Headlights. AI-assisted translation was used, followed by human editing and review.
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