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In the fast-paced world of digital advertising, Meta Platforms Inc. has long positioned itself as a pioneer, leveraging artificial intelligence to streamline ad creation and targeting. But recent developments with its Advantage+ tool have sparked a wave of confusion and frustration among marketers. Reports emerging in late 2025 highlight instances where the AI system is...

Mark Zuckerberg has struck again. Meta Platforms is acquiring Manus, a Singapore-based AI startup that’s become the talk of Silicon Valley since it debuted last spring with a demo video that showed an AI agent doing things like screening job candidates, planning vacations, and analyzing stock portfolios. Manus claimed at the time that it outperformed...